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Travel Site Wants Your Ads To call attention to its all-in-one travel site, Kayak is running a contest in which people can submit ads for the service and if the company likes it, it will fly the creator to New York to have it professionally produced. There's already 400 ads people have submitted hosted over at YouTube. Launch of Anheuser-Busch Bud.TV And Bud Tube Confirmed We knew it was coming. We knew it was only a matter of time. Well, now it's official. Anheuser-Busch, in February 2007, will launch Bud.tv, an online content channel with entertainment, news, celebrity interviews, comedy and sports and Bud Tube, a YouTube-like site whereby people can upload the usual consumer generated media type stuff. The brewer has invested 30 million on the project and content will come from Kevin Spacey, Vince Vaugh, Ben Affleck and Matt Damon-owned production companies as well as from the agencies that currently produce the brewer's advertising. With a February 2007 launch, it's likely we'll see Super Bowl spots promoting the launch - that is if the TV net doesn't see it as too competitive.
by Steve Hall
Sep- 7-06
Comments (4)
Topic: Agencies, Celebrity, Consumer Created, Online, Super Bowl 2007, Trends and Culture, Video Crappy Jeep Commercial Leads to Wasted Saturday on YouTube With nothing better to do on a Saturday afternoon, we decided to follow a link under a really crappy Jeep spoof commercial on YouTube to morbeck's Biggest Video Response Chain Ever thing. We sometimes lead a very sheltered and quarantined life here in the Adrants high rise because, well, we're just too busy finding trivial advertisms and time wasters for you to enjoy so, we end up spending 24/7 trolling the Internet for crap like this that makes you wonder why the human race has nothing better to do that act like an idiot in front of a webcam. Oh wait. Sorry, I mean join the social ecocosm, and pump out paradigm-shifting consumer-generated media which, according to A-list bloggers, is transforming the world and causing marketers to drool uncontrollably like a male ad slut watching a Flirt Vodka ad. Fuck Starving Kids, Have A Freakin' Delicious Starbucks Frappucino Tick, tick, tick, That's the sound of the clock counting the time it takes Starbucks lawyers to get angry, contact YouTube and ask them to yank this psuedo-frappucino commercial that compares the cost of a "freakin delicious" frappucino to feeding a starving kid in Sudan for a week but that advocates opting for the frappucino instead. Consumer-Created Media at it's finest! Except when the table is turned on the brand. Chevrolet Wants Your Spare Time, Where Time Comes From A Mystery That new mirror pic ad babe, Ariel, isn't too pleased with Chevrolet's second foray into the whole consumer generated media thing. oh wait. Sorry. She doesn't like being called an ad babe. Besides, that's rude and inconsiderate. WTF were we to think. Our most sincere aplogies, Ariel. Anyway, enough with our Neanderthal mentality. Let's talk about Chevy. Chevy's new promotion, called reduceuruse, is, we guess, a follow up to its Chevy Tahoe roll-your-own commercial thing which through a dumb-ish commercial featuring a guy with a bucket on his head getting smacked by baseballs launched from a pitching machine, asks people to submit a video showing what they'd do with all the time they'd gain by using E85 fuel. As far as we know, E85 doesn't magically appear in one's gas tanked and still has to be pumped so we're not sure where all this saved time is coming from. Perhaps someone can enlighten us. Perhaps someone can enlighten Chevrolet too. The reduceuruse site doesn't exactly do a great job explaining what it wants. Oh, and the Alternative Fuels link takes you to a page that features the much crapped on Tahoe. Perhaps they could have featured a different vehicle. After all, GM says E85 fuel works in a lot more vehicles than the Tahoe. And what's up with that freakishly odd dancing couple? Firefox Gets Crop Circle Love There's nothing more powerful that a Firefox lover. OK, maybe an Apple lover but they're both freaks anyway. Ariel tells us a bunch of Firefox lovers in Oregon went out an created a crop circle in the shape of the Firefox logo. A team of 12 people did it in 24 ours and it's 220 feet in diameter. If you want all the nitty gritty details on how they accomplished the task, it's all here ad-nauseam. Benny Benassi Bootie Babes Transformed Into Home Depot Ad Not that it's likely we'll ever see women like this in an actual Home Depot but It looks like someone took our advice of of three years ago and went ahead and turned that Benny Benassi "Satisfaction" video into an ad by slapping the Home Depot logo on it along with some price and item graphics. It would certainly heat up Home Depot's image but, for some reason, we think they'll pass of this one. Get your jiggle-fest here. True Consumer Generated Media Should Not Be manufactured Over at Shake Well Before Use, Ariel wonders if Consumer Generated Media is an offensive, if not meaningless, term since its current iteration by marketers places so many limitations on it by boxing in CGM with all sorts of cut and paste rules of brand engagement. Or, worse, creating it on their own and passing it off as CGM like Pop Secret did. She argues true consumer generated media (or any term you choose to throw at it) should be organic and limitless. Opining insightfully, Ariel says marketers, in their efforts to hop on the latest trend, are wasting their time trying to create a desired reaction rather than maximizing and leveraging an already organically existing one. Pop Secret's CGM Project Not So Secret Whenever we receive an email that reads, "It appears that a group of users who love Pop Secret popcorn have launched their own website called http://www.PopSecretMountain.com, featuring short films for the product, wallpapers, ringtones, and even a character named Kaptain Kat. The web site says they aren't making a dime. It's a great example of the power of users to support a brand without any resources and make creative content," we immediately groan and say, "Yea, right" and proceed to publish the thing anyway. Chipotle Honest About Serving Dead Animals It isn't usually expected that a restaurant be so honest in its ad campaign as to admit the product it serves kills animals but that's exactly what part of this Chipotle campaign does in a humorous manner. The campaign tag, "Honest Ingredients," ha s double meaning. It refers to Chipotle's goal of serving only meat that is "naturally and humanely raised and free of added growth hormones and antibiotics." It also refers to the company's progress towards these goals as reported in the print advertising, which states that given current availability and market pricing, "all Chipotle pork, about one-half of Chipotle chicken, and about one-third of Chipotle beef meet these standards." Check out all the creative here. You can even create your own billboard copy at this site which has nothing to do with the company other than to have some fun with the ads. 
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Source: Viral Video Chart
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