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Street art site Wooster Collective has photographed a German Adidas outdoor poster campaign which consisted of the brand's logo on a white background with a hint of graffiti added. The brand hoped the public would take the hint and add to the boards. They did. While an early outdoor graffiti campaign for Sony's PSP consisted of completed graffiti placed on boards and was viewed as a lame co-op of the medium, the Adidas provides the hook to draw the public in to complete the job. Wooster Collective likes it. We do too. There's more here.
In a perfect example of how a movie trailer can completely twist the subject of the actual movies, this trailer for the classic, Jaws, created by Ari Eisner and Mike Dow, turns the horro show into a love story called Must Love Jaws. Must Love YouTube for proliferating this stuff.
While we missed it while fast forwarding through the commercials during Monday's The Apprentice (yes, we still watch that crap), Chevy has teamed with The Apprentice and launched a consumer-generated advertising contest for the 2007 Chevy Tahoe, heavily featured in the episode. Rather than asking people to simply submit hack videos, Chevy has set up a site where people can click and drag commercial components together to create a canned spot. We;re sure that's fun for the average Joe but if Chevy actually wanted something creative, they'd let people submit original stuff. Then again, the promotion is supposed to be for the general public and not creative geniuses. Oh well, yet another brand climbs on the consumer-generated media truck.
Following Time Magazine's lead, Nationwide Insurance is doing the consumer-generated Times Square billboard thing. Visitors to the Life Comes At You Fast site can submit a "moment" that somehow relates to the whole Life Comes At You Fast thing and, if accepted, it will appear on Natonwide's Time Square billboard. TM Advertising did the work.
We suppose there's a vanity play here and we're sure we're jaded by years of this stuff but...oh screw it...we were going to complain but whet the hell. People love to see their own faces in public places. We're just not the stand behind the GMA camera and wave like an idiot sort of guy.
Writing in Forbes, the legendary Jack Trout pokes a hole in the word of mouth bubble claiming its nothing new and in early days basically accomplished the same thing by tapping "early adapters" with traditional marketing to get them to talk up a product. He riffs on both the positives and the negatives of the current flavor of word of mouth and questions the relinquishing of control marketers give up if they plan to enter the word of mouth space writing, "If I go to all this trouble developing a positioning strategy for my product, I want to see that message delivered. Buzz can get your name mentioned but you can't depend on much else." Certainly the current iteration isn't completely about giving up control as it's filled with tactics and strategies to control, guide, enable and direct the seemingly uncontrollable but, Trout does have a point.
Fully embracing the notion and value of consumer generated content, MasterCard, during the Oscars, will air two commercial which say basically nothing. The ads, Sailboat and Typewriter, will follow the customary format of listing prices for various items and closing with the final item labeled "priceless." However, the item lines in these ads will be left blank. The ads will close encouraging people to go to priceless.com, click on "Write a Priceless Ad Contest" and complete the commercial by filling in the blanks using their own words.
There's consumer-generated brand love and then there's consumer-generated brand hate. Web hunter Bucky Turco sent us this funny example of the latter in which the Scion is lambasted for it's boxiness and labeled a retarded mini van that plopped out of some fat guy's ass. Give it a watch here. Click Watch This Movie.
Old Spice has created a site called When She's Hot that lets visitors mix their own video using supplied images, clips, beats and scratches. Of course, Old Spice being a men's product, the video clips are filled with shots of a well-bootied woman shaking her ass in slo-mo as well as a "director's cut" that's got all the ubiquitous "too hot for TV" boob shots, butt grabs and gyrating "do me" hip thrusts.
While Flickr user Juicy Carolina, tells us she's not employed by fashion label Juicy Couture or Agent Provocateur, after viewing her pose, enticingly, in hundreds of images of each of the labels' fashions, one might think the labels should, in fact, be paying the sexy Carolina to pose. The photographer, her boyfriend, is, no doubt, very appreciative of Carolina's propensity to pose.
Someone's had a bit of fun making the old Michael J. Fox Back to the Future movies look very gay with this Brokeback to the Future movie trailer.
UPDATE: And...Brokeback Heat