Online Game Encourages Community, Existential Advertising
There's all kinds of time-wasters people can play online and there's innumerable ways for people to win money. There's also hundreds of mindless advertising awards show that offer up nothing more than pretty statues to collect dust in your office. Why not combine all this into something that's fun and involves people outside of the industry as well.
Dubbed existential advertising, Lost (the site, not the show) is a place where people can join, invite others and get creative in doing so. Instead of link-begging (which is all we're up to at this point, sadly), players are urged to come up with creative ways to invite people to the site. For each person that accepts an invitation, the inviter gets a point. If they don't get any points withing a 30 day period, they lose and they are out of the game. If them win, they get $5,000. Give it a try.