Lee Cooper Jeans Come to America to Fight With Levi's, Lee

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Eschewing the usual high fa luting style most European brands adopt when marketing their fashions, European denim company Lee Cooper, with help from Gyro Worldwide, is launching its brand in the U.S. with a decidedly more playful, working class approach. Oh yes, the sex and hotness are still there but not in that GQ-like style. Take a look at the print ads here.

by Steve Hall    Sep-28-06   Click to Comment   
Topic: Campaigns, Magazine, Outdoor   

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