'Wedding Crashers' Promoted With 'Trailer Crashers'

trailer_crashers.jpg

New Line Cinema, like every other movie distributor has a website promoting its upcoming movies. But, for the release of its Owen Wilson/Vince Vaughn comedy, Wedding Crashers, New Line has added a twist and created a section of the movie's website where visitors can "crash" the movie trailer. Visitors who enter their name, a friend's name and their head shots will appear atop the bodies of their characters in a "re-cut" version of three minute online trailer. Once the "re-cut" trailer has been completed, people will want it to be seen so, of course, they'll send it out to their friends. It's a very simple, yet ingenious way to get the movie's site spread virally.

Written by Steve Hall    Comments (6)     File: Online, Promotions, Viral     Jun-30-05  
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Comments

This is very cool and innovative - could be the next subservient chicken virally speaking...

Posted by: Matt on June 30, 2005 12:08 PM

We put up a site so people could
easily find the promo. It's called
http://www.TrailerCrashers.com

Posted by: Scott E. on June 30, 2005 03:24 PM

i dont understand what it is...maybe i should check it out

Posted by: Alley k on July 4, 2005 01:00 PM

Brilliant!!

Posted by: Molly P. on July 12, 2005 01:39 AM

Brilliant!

Posted by: Parsley [TypeKey Profile Page] on July 12, 2005 04:19 PM

Hi,

I was wondering who created this campaign? It is really innovative? I was curious which agency did it...

thx,
Karen

Posted by: Karen on October 31, 2005 06:17 PM

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