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I Could Be Wrong, But I Think Your Torch Just Smoked a Prophet.


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maglite-security.jpg

LOL. To promote the strength and intensity of the Mag-Lite, Ogilvy & Mather/Paris composed a print in which a distracted security guard shines his flashie on a piece of art for a wee bit too long.

That open-mouth clueless look gets us every time. We like!

by Angela Natividad    May- 4-09   Comments (1)   
Topic: Brands, Campaigns, Good, Magazine, Poster
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Comments

Hasn't this been done before, for other brands? I feel like I've seen this creative before with another brand.

Best,

A.B.
http://insidethatad.blogspot.com/

Posted by: A.B. on May 4, 2009 6:05 PM

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