Cartoons, Creators, Chali 2Na Cross Paths for Adidas


Jurassic 5's Chali 2Na brings narrative weight and a forceful, poetic pace to "The Inner Workings of a Creator," a deconstruction of NBA Rookie of the Year Derrick Rose.

Rose is frozen in space. Sections of his body are highlighted and zoomed as 2Na describes what makes the wunderkind tick: yo-yo magic, and a Peregrine falcon, among other things. (Seriously though? Falcons don't eff around. See one take a deer.)

Note how Rose's high-top sneaks are targeted twice.* That's because this piece is for Adidas' "Impossible is Nothing" campaign, a nice transition from the Beijing Olympics subset, which was equally epic and also animated, albeit to a totally different tune.

These particular illustrations are by FreeDarko for agency 180LA. See related material at the Adidas Basketball website.

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Peugeot Goes Classic Eletronica With Bond


To aid the launch of its 308 Coupe Cabriolet, Peugeot commissioned female electric string quartet, Bond, to arrange the classical work Four Seasons. You can check out the arrangement here. And you can see the ad here. It's really quite good. The music, that is.

by Steve Hall    May-20-09    
Topic: Brands, Good, Sponsorship, Video

Obama's Been in Office Long Enough. Time to Commoditize Him.


How best to commemorate the trendiest American icon today? With another American icon: the Chia pet.

"Your Chia Obama is a symbol of liberty. Opportunity. Prosperity. Hope."

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by Angela Natividad    May-18-09    
Topic: Packaging, Sponsorship, Television, Worst

H&M's Matthew Williamson Whets Appetites for Change


Diggin' this surreal and totally retro spot for Matthew Williamson's H&M line, which Jeremy Dante was kind enough to throw into our periphery.

It's mod, loungey and aesthetic. Focus on the clothes while your eyes feast on imagery that feeds off '80s decadence (the supermodel heyday), the nouvelle vague, The Shining (--unsettling triplets!), and possibly Puppet Master. (Seriously. That little puppet woman was creepy creepy.)

What's neat is that the ad traverses the tightrope of kitsch without falling over. There's this ridic Prince-meets-Thriller moment where Williamson rises out of the earth, like a self-righteous vampire king, and wins the fawning attention of all the defecting change-seeking femmes. (Compelling. Is it possible Williamson's a Russian military vet?)

The ambient music, We Need a Change, was composed exclusively for the spot by Malcolm Pardon and Fredrik Rinman with lyricist Johan Renck.

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Rule of Thumb: Before Molesting Strangers with Nipple Tassles, Be Famous.


Berlin agency Aimaq Rapp Stolle promotes HEAD's new "Speed" racquet with a little extra-extra action from Serbian tennis star Novak Djokovic. Apparently Speed makes him so virile that he manages to run into the aisle and spit game at a blonde before the ball even returns to him.

But "spit game" is an understatement; the guy busts out with balloon animals (which would've been enough to impress us), boy band moves, nipple tassles, and seals (both animal and Navy).

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by Angela Natividad    May- 5-09    
Topic: Brands, Campaigns, Celebrity, Sponsorship, Strange, Video, Viral

Traditional Marriage's New Poster Girl, Hipsters Destroy World, Learning Tolerance from Tellers


- One of those things we would've been happy to never, ever have to see.

- AdPulp and Jeff Tachis riff on David Armano's riff on the future of advertising.

- Google and goats.

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Curation v. Scraping, Oprah Over Twitter, Financial Fortune Smiles on Facebook


- One man's curation is another man's scraping: more on the ongoing drama between pubs that report and 'net-based pubs that aggregate.

- Oprah over Twitter? Guess that means ... absolutely nothing, now that we think about it.

- Stats on motivations of Twitter users. Features graph intros like "A Large Following Doesn't Equate with Intelligence" and "Mixed Feelings about Reciprocity."

- Perspective on your perspectives on Swine Flu.

- Facebook has plen'y of cash, and expects interactive advertising rev to boost sales 70%, COO Sheryl Sandberg ballsily proclaims.

- Stolichnaya is the premier sponsor of Babelgum, which will air exclusive live concert footage from artists like Franz Ferdinand, Stereophonics and Kaiser Chefs; as well as "Bananaz," a film about the Gorillaz.

- Aerocles deconstructs Dominos' approach to social media.

- Saw the Loud n' Clear infomercial on TV last night. This is why we love America. Hold 'til 1:27 for when Enthusiastic Geriatric shouts, "Bingo!" It don't get any better than that.

by Angela Natividad    Apr-29-09    
Topic: Brands, Celebrity, Opinion, Publishing, Social, Sponsorship

'Stayin' Alive' Reminds Us that Shoes Make the Man...


...and what that has to do with razors, we're sure we have no idea.

Tiger Woods, Derek Jeter and Roger Federer lend modern swagger to Gillette's "Stayin' Alive" -- or try to, anyway.

The video's a wordless recounting of three down-ass blokes whose confidence -- or lack thereof -- shines through their shoes. We'll leave you to see which athlete busts out with the platforms in chrome.

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by Angela Natividad    Apr-17-09    
Topic: Brands, Celebrity, Good, Promotions, Sponsorship, Video

Padma Makes Sweet Masticatey Love to Western Bacon Burger


AdFreak passed us a peek of that Padma Lakshmi Carl's Jr./Hardee's spot, filmed earlier this year.

It'd be tough to find anything better to say about it than "redefines food porn."

It's a modern update on that voyeuristic Cindy Crawford ad from the late '90s, where homegirl's indulging in a burger while geeky office cogs watch her with lust-saturated expressions. Except in this case, it's you playing voyeur, and Padma's making a lot more naughty with that big messy patty.

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by Angela Natividad    Mar-27-09    
Topic: Campaigns, Celebrity, Sponsorship, Television

Puma Rides Volvo on the Shores of Rio


There's this competition called Volvo Ocean Race, in which heavily sponsored boat junkies take their latent talents to the high seas.*

To promote both its participation and its nautical domination, Puma left Il Mostro signage and giant footprints in the sand on the beaches around Rio, which is where the competition goes down this year.

Il Mostro's the name of its boat. (Guess it's somewhat more resonant than O Gato Gigante.) Two lucky civilians will be chosen to join Il Mostro's boat crew for one day. Visit the Puma Enigma site for more details.

The site doesn't presently work the way it's supposed to -- where you click on a flag and go directly to a brand destination. As things stand, no amount of clicking gets you much of anywhere -- except for the innocuous logo at the bottom right-hand side, which sends you to the Puma Ocean Racing blog.

Beachside stunt by Espalhe Marketing de Guerrilha for Puma Sports Brazil.

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by Angela Natividad    Mar-16-09    
Topic: Brands, Events, Sponsorship

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