Nike: Jump Over a Moving Car. Kobe Bryant: How High?

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Jun Group is distributing a Nike-sponsored YouTube video where Kobe shoves some shoes in the camera's face and then jumps over an Aston Martin coming at him from 50 MPH.

"DON'T -- TRY -- THIS -- AT HOME!" he shouts, but come on. How often have you done some dumb shit on a boring afternoon just to see if you could?

That Kobe. If he's not cheating on his fine-ass wife, he's doing silly shit for shoe dollars. Way to set an example, role model guy.

We're filing this under "Bad," but what we really mean is "Stupid."

by Angela Natividad    Apr-14-08    
Topic: Bad, Brands, Online, Sponsorship, Video



Now There's a Home for Your Lame Home-Made Sports Videos

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That home is "Homestyle Sports."

And when I say "home," I mean a bonafide online show complete with hosts (Dan and Adam!), sponsor (Champion!) and a big-ass box of swag, which Dan and Adam explore between candid sports takes.

The whole thing's kinda like watching "America's Funniest Home Videos" except with two Bob Sagets, a lot of balls and some hoodies.

To be part of all the fear and loathing, upload your own clips to Break.com or YouTube.com/homestylesports. Be sure to tag them with "homestylesports."

by Angela Natividad    Apr- 9-08    
Topic: Consumer Created, Online, Sponsorship, Video



Aquafina Pins Piniella for Daily Words of Wisdom

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If the bobblehead starts talking to you, squeeze the wheel and look straight ahead. It's probably just an Aquafina promotion.

To celebrate its snappy new designation as "Official Water of Major League Baseball" (sorry, there's an official water?), Aquafina has launched Lou's Daily Affirmations, featuring Lou Piniella.

Put together by Tribal DDB Dallas, yesterday's affirmation was "Life is always more interesting with a bat in your hands."

No need to tell me twice. The pinata might need convincing though.

by Angela Natividad    Mar-31-08    
Topic: Brands, Campaigns, Online, Sponsorship



It's a Bird! It's a Plane! It's Plaid Tour '08!

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Remember that van that looked like it was dipped into the dyeing vat of a private school uniform purveyor? Last year it motored through the East Coast converting heathens to Web 2.0; this year it's going West.

See tentative dates.

About four months from now, the Plaid van will stop at agencies and companies to preach the gospel of social media. Along with new ideas, they will come bearing Twinkies and shirts. (Email Darryl [at] thinkplaid [dot] com if you'd like them to pop by.)

The roadies need sponsors so if you can pitch in some cash, a hotel room or a new fashion tip for that chocolate ride, they'd be much obliged. (So would we.)

by Angela Natividad    Mar-25-08    
Topic: Agencies, Events, Good, Guerilla, Social, Sponsorship



Lovable Loser Challenges Celebrities for Cozy Cotton Underpants

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With money to burn from Hanes, a scruffy guy called Dave -- who's clearly approaching midlife with misgivings -- is challenging celebrities to games like Rock Paper Scissors or wrestling. (Somewhat more entertaining than watching Sarah Chalke moan off a wedgie.)

Dave has so far lost challenges to Cuba Gooding, Jr., Reggie Bush and Nelly, among others. But he did win a Comfortsoft Pose-Off against Paris, who unwittingly forfeited the game when she just didn't bother to look at him twice.

We'll clarify. She looked at him once, then tore him to shreds with her stare and publicly forgot he existed. It was superhuman.

more »

by Angela Natividad    Mar-25-08    
Topic: Campaigns, Celebrity, Guerilla, Online, Sponsorship



For Chinese Olympian, Silver's Just a Po' Man's Gold

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More Beijing Olympics/Adidas gorgiosity by TBWA/China and Psyop. This one tells the story of Hu Jia, a competitive diver who in five years won a slew of Olympian silvers before taking the gold in Athens. Great mix of individual determination and community pride in these spots.

See previous efforts for the "Impossible is Nothing" campaign.



Sometimes a Sponsorship is Just a Sponsorship.

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In this article, CNBC writer Darren Rovell uses convoluted logic to ask what consumers, in their childlike naivete, are supposed to extract from relationships between athletes and the brands that sponsor them. (And their trainers. And their trainers' websites.)

Here's the puzzle the column poses: say you're a kid, and you want to be the next LaDainian Tomlinson. Tomlinson is part of Nike's SPARQ training program. He also wears Nikes on the field. But Todd Durkin, Tomlinson's trainer, has a website sponsored by Under Armour.

Assuming you're wack enough to think this will fundamentally alter your destiny, what do you BUY? Nike trainers or Under Armour's? The author's so stuck on this that he's even taking a poll. (Who would you follow: athlete or trainer?)

We'd laugh this whole thing off, because it really is ridiculous, but then we got to thinking. Do sponsored associations between people and products really mean something?

more »

by Angela Natividad    Mar-18-08    
Topic: Celebrity, Online, Opinion, Sponsorship



It's a Mobile Barbeque! How Very American

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Tabasco's Chipotle Sauce, Weber Grill Creations seasonings, Royal Oak charcoal and Chinet tableware have joined forces with the Kansas City Barbeque Society to launch the first-ever Great American BBQ Tour.

The sample- and recipe-packed bus will start its slow journey in Rio Rancho, New Mexico during the Pork 'n' Brew BBQ Cookoff from March 28-29. It'll visit 25 cities before coming to a stop at the Jack Daniels World Championship Invitational in Lynchburg, TN (October 24-25).

See tour info and schedule.

We are hungry for rib of animal drowning in spicy sauce. And maybe apple pie with Kraft Singles on top.

by Angela Natividad    Mar-18-08    
Topic: Events, Guerilla, Outdoor, Promotions, Sponsorship



24 Mini-Sodes Used to Hawk Manly Man Deodorant

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DegreeRookie.com's hosting a sweat-inducing six-part mini-series based on 24. It won't have any of your favourite characters, and indeed has nothing to do with the show's primary plotline, but we're sure nobody'll notice as long as 24 is visibly associated with whatever's streaming.

But that's not all Degree Rookie's serving up. Try balance. And freshness. It's Degree Absolute Protection.

Story Worldwide helped input GPS capabilities, imaging and nav in the site. The Unilever-sponsored series is part of a collabo between Fox and Brightline.

by Angela Natividad    Mar-18-08    
Topic: Campaigns, Online, Sponsorship, Video



Sarah Chalke Sports Hanes, Fights Wedgie Epidemic

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Wanna see Sarah Chalke of Scrubs shake out a wedgie in public? Click on "See Sarah Shake It" at WedgieFree.com. Superfluous body-bends and orgasm faces come stock.

This isn't the first time an underwear company has used an ass-shake to push panties. See itchy actors jiggle for Jockey.

But if watching a celeb channel Shakira doesn't do it for you, WedgieFree also includes Wedgie Stories (where you can contribute and rate tales with a blush-o-meter) and Wedgie-Free Wednesdays, a contst you can enter for free undyroos.

This is part of Hanes' effort to promote its new wedgie-free panties, which look suspiciously similar to the underpants we were forced to wear before Gwen Stefani introduced us to the subtle magic of thongs. And neckties without shirts.

by Angela Natividad    Mar-10-08    
Topic: Brands, Campaigns, Celebrity, Online, Sponsorship








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