AT&T Delivers Blogging, Has No Idea What A Blog Is

att_blogging_delivered.jpg

This at&t billboard from their new campaign has been floating around Flickr for some time now. It, of course, alludes to the SBC acquisition of at&t (guess their doing the lower case thing now) and how that somehow delivers blogging. We suppose it just means they own more of the world's bandwidth so they have the right to say they deliver whatever they want.

Humorously, as is usually the case with large corporation sticking their feet into niche spaces, a Flickr user points out at&t, apparently, has no idea what a blog is according to a screen shot of a search on their website. One would assume these not so trivial oversights would be handled prior to the launch of a multi-million dollar campaign. Oh sorry. We forgot that thing they say about assuming things.

Written by Steve Hall    Comments (7)     File: Bad, Brands, Outdoor, Strange     Jan-18-06  
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Comments

Corporations like hot words but sometimes they forget to make their ads relevant and truthful.

Posted by: Dhaval M. on January 18, 2006 02:08 PM

a site specific search on google tends to be more reliable than search tools integrated on websites.

there are results for "blog" on att.com but they aren't really good ones. hilarious.

http://www.google.ca/search?hl=en&q=blog+site%3Aatt.com&meta=

Posted by: Paul G on January 18, 2006 04:16 PM

they are also on a bunch of buses in the bay area. I saw one but didnt get a chance to get a picture.

Posted by: Rob Poitras on January 18, 2006 04:18 PM

http://www.projectdu.com/ is "...presented by SBC"

I found the website from an SBC news statement dated November 15, 2004.

Search for "SBC Blogging" on Google. The first link no longer exists, but it's still cached. The sublink is active though.

Posted by: Andrew B. on January 19, 2006 10:41 AM

"their"? you mean "they're". groan. talk about a rant.

Posted by: TT on January 19, 2006 10:58 AM

Oh yea. I was actually involved with the launch of ProjectDU. It was all SBC. Nothing to do with att.

Posted by: Steve Hall on January 19, 2006 11:31 AM

1. AT&T, typed out, is alwis ALL CAPS. Only lowecase in the logo.

2. Learn the difference between there, their, and they're.

3. What's your problem with AT&T? They operate DSL ISP service (Digital Subscriber Line, Internet Service Provider), therefore you use their broadband internet service to access blogs!

Posted by: gerard on January 26, 2007 03:22 PM

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