Discovery Channel Rewards Dirtiest Jobs in Sweden

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It's not often you're rewarded for your dirty fingernails. Discovery Channel Sweden aims to change that with Dirty Jobs, a contest for consumers who have the filthiest jobs imaginable. A winner is picked each week for five weeks, and each gets 1000 Euros to spend on a vacation away from the latrine they're wallowing in.

The contest is promoted on custom printed toilet paper, courtesy of Miami Guerilla Agency in tangent with Discovery Channel's Zenithmedia. At the outset we considered trashing the firm for being just the umpteenth to think wiping one's ass on the company logo is a good idea, but we find the use of toilet paper apt for their purposes. Right now big contenders for the prize are nurses, pig farmers and heavy divers. It might do well to enter Chuck McBride into the mix, as he seems to be the only one happily at work in his plasma-splotched mass murder scene of an office. Oh wait, he left. Never mind.

by Angela Natividad    Feb- 1-07    
Topic: Campaigns, Games, Good



'No-Sweat Girl' Drops Trou as Mitchum Man-o-Meter Climbs

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Everybody likes a virgin-turned-vamp and a chick who undresses while talking. Mitchum takes these patently American communication strategies to colour the Mitchum Man Man-o-Meter, where Nina the "no-sweat" girl gets sillier and sexier as rankings climb.

So you know, Adrants nailed a 95. (Given the choice, don't compare your manliness to Shaq. Nina knows about the genie movie.)

Mitchum also does the usual strip-tease one better with viral outtakes which you can check out here and here. Speaking from the less testosterone-enriched sex, we confess we like Nina 10 times better knowing she laughs at her own lame come-hither jokes and gets snarky with the back-end guys. Nina rocks well, and not just because she strips without giving us that don't-eat-meat insanity.

by Angela Natividad    Jan-25-07    
Topic: Games, Good, Online



Big Shocker: Even Citizen Marketers Get a Little Lazy

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Chevy's running Super Bowl College Ad contest draws to a close as February creeps closer. And this teaser for the reality webisode series that started Monday is the sugar they've got to show for it.

By gad, the Chevy Aveo is textured, spacious and roomy? Good use of $5 words. And we love how the ad devolves into a beer-keg yell. These guys are geniuses. Really.

by Angela Natividad    Jan-24-07    
Topic: Bad, Games, Online, Super Bowl 2007, Television



Fame Game Fabricates Fancy Electro-Funk Concoction

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The Fame Game, an all-online talent show where the talented and not-so-talented vie monthly for money and stars, enlists Cake to create a catchy viral. The result? Kitchen Diaries.

For a good Electro Funk Daddy Superstar Break, a quirky beat-boxing chef throws together a satisfying ingredient list of ripped noises. After creating an awesome break, he recommends nixing the fish (a popular addition) and sticking the mixture in an oven to bake for three years at 700 degrees.

Awesome work and a tasty listen. Take a look at the wannabes who've already jumped on board. We recommend you not skip the Elvis impersonator who beat-boxes on the john. Definitely pimp-throne worthy, yeah?

by Angela Natividad    Jan-23-07    
Topic: Games, Good, Online, Strange



Rosie Dances with Tissue Boxes for Kimberly-Clark Sweepstakes

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We stood behind Rosie after that Donald Trump nonsense. We like that she stuck by what she said even when the Trumpster threatened to fling a lawsuit in her direction on one of his ninja-star toupees. But this makes us feel funky about her.

Kimberly-Clark hits The View to push their room makeover sweepstakes. Rosie gets exhaustively excited and right when we think she can't look more insane she does a Broadway number complete with dancing K-C products. And that's not something we could have made up even if we tried really, really hard.

Rosie, we hate to be the ones to tell you, but you're not funny anymore. We can't remember whether you ever really were. You're a bit cartoony. And not in a neat Jim Carey way. You're more like, well, that Roger Rabbit villain who tried to kill the other cartoons with Dip.

He gave us the horrors. And these days, you do too.

by Angela Natividad    Jan-22-07    
Topic: Brands, Celebrity, Games, Online, Strange, Television



Candystand Brings Ping Pong to the Detriment of Idle Web Workers

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Considering how often we've moodily blasted them, it's humbling to announce Candystand has put out a game so appealing we've lost half our morning. And you're about to lose the rest of your afternoon. Welcome to their Wrigley's rendition of Ping Pong.

There's also a game called Around the World that's not nearly as much fun but merits checking out because we know how badly you need something to do after lunch.

by Angela Natividad    Jan-19-07    
Topic: Brands, Games, Good, Online



Nokia Pits Left Against Right in Push to Start

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With the help of Toronto-based agency Lowe Roche, Nokia Canada throws together an awesome Atari-esque campaign called Push to Start, where your left and right hands compete arcade-style for dominance.

The idea suggests Nokia's new one-handed push-to-open feature is so fantastic your hands will be fighting over who gets to nail it again and again. There's a wanking joke in this somewhere but we like the campaign too much to make it.

by Angela Natividad    Jan-17-07    
Topic: Agencies, Campaigns, Games, Good, Online



Roto Rooter Pimps Crappers For the Luxe Multi-Tasker

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We can't imagine anything nicer than sitting on our asses with the right electronics close by. You can only improve on that experience with soothing music and a flusher.

That's why Roto Rooter is trying to make themselves relevant to a new demographic by running a contest for a pimped-out throne of dreams. When you pause and carefully consider the popularity of Pimp My Ride and sitting on your ass, it really makes perfect sense.

Thanks Shedwa for the tip-off. We'd race out of our seats to join the contest but we'd rather just sit here, breathe heavily and sometimes flush.

by Angela Natividad    Jan-16-07    
Topic: Brands, Games, Online, Promotions, Strange



Live on the Fast Lane? Win Immortality in New Book

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To promote her new book Wife in the Fast Lane, Karen Quinn is running a contest for fast-lane provocations. Anybody living a zippy life can turn in a video, essay or one-liner. Winners get to be characters in her next novel, which means you'll have something to send to people next Christmas that doubles as both gift and holiday card.

Come on. How many people get immortalized in pop fiction?

Guerilla and marketing efforts for the campaign were stealthily conducted by BL Ochman of What's Next Online. She's also to blame for the Up Your Budget treasure hunt of '05 and that funny little American Greetings campaign which niched itself by highlighting quirky twists in our favourite nuclear unit.

by Angela Natividad    Jan-12-07    
Topic: Games, Good, Publishing



Dove Asks Users for Ads. Does This Even Count as Marketing Anymore?

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Dove hops on the consumer-generated-ad-contest hype (at this point we're trying really hard not to use the word "begging" for the 200,000th time), assisting would-be advertisers with a tutorial on Dove Cream Oil. The winning ad will air during the Academy Awards in February.

Thanks Shawn for the news. Here's hoping another ad person doesn't win this one because the way everybody's beating this "campaign strategy" to death, we're obviously trying really hard to engage consumers here. Like, really, really hard.

by Angela Natividad    Jan-10-07    
Topic: Campaigns, Commercials, Games, Online, Television










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