Sarah Gim who writes for Joystiq attended the gaming conference E3 this week and caught Paris Hilton's appearance to promote her new Gameloft Paris Hilton Jewel Jam mobile game. Gim gives us the story on clueless PR reps, uninformed press, Hilton's need for 100 feet of clear space around her, the LAPD and Hilton's bubble-headed intelligence expressed by simple "Hello's" and Thank you's." Not to mention her screwing up the name of her own product during her intro. Anyway...
Considering our amazingly short attention span and simplistic mindset, here's an online game we can spend some serious time with. In fact, it's perfect for those who love Pavlovian-like response/reward simplicity. It's a game for Pepsi Japan in which you become a running man who must punch his way through ice block walls. Click at the right time, and the punch breaks through the ice. Click at the wrong time and you do a body slam into the wall. We made our way through about eight walls before figuring we'd better get back to work. Give it a go here.
Aap Global, the company that created the technology behind elevator handrail advertising, is now licensing the technology to partners internationally.
MySpace is now part of the PointRoll Include program. We're not sure how all those teens will take to the company's Fatboy, BadBoy, TomBoy, PaperBoy and TowelBoy expand-o-banners creeping all over their pages.
We're not quite sure how but this game, Maconomy X, is supposed to induce creatives into filling out their times sheets.
Doubleclick has released a new white paper, Best Practices for Optimizing Web Advertising Effectiveness, that aims to share help marketers improve their online advertising efforts.
OK, this online game is so totally for engineering geeks. But, that's the whole point because it's for GlobalSpec, a specialized search engine and information resource for engineers. We took one look at the game and didn't even try to play. We're sure it's good but we got an F in college physics so we've already had our fair share of shame.
Kansas City Agency Sullivan Higdon & Sink, home to the American Copywriter podcast's John January and Tug McTighe, has launched a fun Cinco (Sinko...get it?) de Mayo pinata game in which you can whack the agency's sheep mascot. You can play the game in any one of four rooms; the kitchen, the lobby, the living room and the ice ball lounge (whatever that is). Have at it because we couldn't seem to manage an effective sheep whack.
mtvU and Reebok Human Rights Foundation sponsored a Darfur Digital Activist contest in which students created and voted for the best games created to create awareness the genocide occurring in the Darfur region of Western Sudan. The game illustrates the difficulties people must endure sumply to gain food and water while militia kill, rape and pillage. The winning game was released today.
To promote the launch of the American Dad DVD, Fuel Industries, for Fox Home Video, has created an advergame that pits American Dad against Family Guy Kung Fu-style. Visitors can play as six characters (Peter, Lois and Stewie from Family Guy, Stan, Klaus and Roger from American Dad) with two more to be introduced soon. Special moves include Peter lighting his farts on fire and vomitting, Lois decaptitating people, and Roger bitch-slaps people. Also, there are nine different playing environments. The game boss is Ryu from Street Fighter 2. Soon he'll become one of the fighting characters as well. While we suck at gaming, we still like the tons of different ways you can play this game and the sheer weirdness of it.
Eschewing the usual approach to marketing games and, perhaps heeding recent research boomers are the new black, Nintendo has introduced and is marketing a game called Brain Age and is positioning it as a means to exercise the mind and keep one sharp. Writing in MarketingProfs, Karl Long says, "Nintendo is essentially turning market perception on its head, positioning the video game as positive 'mental exercise,' as opposed to the common perception of it being a pointless, mind-numbing activity."
Carat Fusion's John Szczur tells us, "One of the most challenging holes on the PGA Tour, the 17th hole at the Wachovia Championship held at Quail Hollow Club in Charlotte, NC. Carat Fusion developed this flash game to promote Wachovia's sponsorship of the annual tournament as well as create a viral marketing buzz for the Wachovia brand." We tried it and aceived par. Not bad, if we say so ourselves. Give a whirl.
In its continuing effort to make B to B high tech advertising less boring, Hanft Raboy & Partners has created another very un-high tech advertising-like promotion for its client Fortify Software. They've created a game called IT Defender during which the player (the guy in charge of network security) has to Pac-man his way around the office long enough to make it until 5PM before the boss catches him and drags him into a time-wasting meeting that causes various security breaches to occur. As one whose done a ton of high tech advertising, we can easily say, this rises above most.