Dear Young People, you are too stupid to understand such concepts as tax benefits, fixed premiums, insurance and mortgage rates. But you are fully capable of playing an online game! Believe it or not, that's the strategy and concept behind new work from McCann Digital Tel Aviv.
The agency has launched The Moments Game, a sort of Game of Life that aims to educate stupid young people about financial concepts and their importance in life. Claiming campaign success, the agency notes the site has had 162,000 unique visits since launch with an average time spent on site of 14 minutes. That's like concluding people enjoy going to the dentist because they spend thirty minutes in a chair as someone picks at their teeth.
How about something meaningful like a test at the end of the game to determine what players have learned. Oh wait. That would be hard. And stupid people don't like hard.
- Allow us to introduce you to AgencyPeephole, an Instagram-y holiday activity mashup that lets agencies aggregate their holiday party pictures on Instagram.
- Infographic: 7 Best Practices For Building A Smarter Ad. From MediaMind.
- NBC Politics has partnered with Foursquare to launch Presidential election campaign check ins.
- Pandora and Pepsi have teamed with the Recording Academy for a Grammy Awards promotion. fans will be given a Grammy mixtape. a video series and a special Grammy-themed Pandora station.
- A very powerful spot on the topic of school bullying.
- eMarketer is out with its latest forecast on time spent with media. Mobile jumped 20% rom 2010.
Here's an ingeniously witty creation from BBDO Toronto for Skittles. It's called Gif Rap the Rainbow. And that's exactly what it is. You pick an animated gif (a dancing elf, a cookie baking gramma or a snow-covered Santa), choose one of four tunes and share it with your friends. Simple. We love simple. Give it a try.
OK. OK. So this awesome piece of work from Amsterdam-based digital agency Pool won't really help you kill your boss but it will help you virtually to do and, perhaps, place some of your ill-focused aggression at bay. Let us introduce you to Shootview, a Google Maps mashup and adds first person shooter capability to Google Maps technology.
Head over to Shootview and check it out. Then be sure to search for the address closest to your boss's location and shoot the shit out of whatever's nearby. Or check out the intro video below. Your boss may not actually be within your view but you'll feel a lot better anyway.
Here's a new game for you game lovers. Red Bull is out with Red Bull Formula Face, an online racing game created by Buzzin Monkey that allows the player to control race cars with their head. Bob left, the car goes left. Bob right, the car goes right. Check out the full video here to see all manner of facial gyrations that control the car as it makes its way around the track.
If you're a fan of the game Minecraft (a low-fi, 3D building block game) then you might like this new work from The Barbarian Group. the agency created a video it bills as the first ever branded Minecraft game. The work was done for GE and it's a re-creation of the Edison Memorial Tower. For those really into Mincraft, you can build the tower yourself by downloading the blueprints. Check it out.
New York agency SKINNY partnered with B-Reel to create Aldo Shoes for Life, a selection of games of chance tied to a Terry Richardson shoot with model Lily Donaldson and actor Matthew Gray Gubler.The winner of the games will get shoes for life from ALDO.
We didn't win shoes for life but maybe you will. Give it a whirl. We suck at online games.
T-Mobile makes another cultural coup with its ongoing and highly social "Life is for sharing" campaign. On May 11 in Barcelona, the firm set up a huge live Angry Birds installment inviting people to play.
A few curious stragglers were drawn to a booth, where they found a smartphone with Angry Birds loaded. They'd casually draw the slingshot back (the birth of an addiction) -- and find to their surprise that the result was replicated in real life. It goes without saying that a crowd formed fast.
There were technical difficulties and exasperated swearing, but Ben Abramowitz's Internet Week talk The Future of Sports and Social Networks - Moving From a Social Relationship to an Active One still managed to take an interesting look at specialized social networks, why game mechanics aren't enough to build them and how geekery could very well become the norm.
Read the rest on Yahoo! Scene
Nike's ads are epic so often it's almost banal. But this latest, "Chosen," is an anthem like no other. Filmed over two years across seven locations (Hawaii, Florida, New York, Los Angeles, Whistler, Aspen and Bali), it whets your appetite for adventure with bruising sports too often relegated to boyish recreation: skating, surfing, BMXing, snowboarding.
Famous faces include skater Paul Rodriguez, snowboarder Danny Kass, and surfers Julian Wilson and Laura Enever. But as good as their cameos in pro form is the brand finale: the swoosh, and Nike's "Just Do It" slogan -- symbols tattooed into our cultural roots -- brought to the fore in flames. Perhaps the advertising you would expect from Volcom clothing , but this is a new step for a company such as Nike.