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For Red Bull, Circ.us created a mobile gaming app for the iPhone that allows people to create their own race track by arranging and photographing Red bull cans. People arrange the cans on the ground in a way that represents the curves in a race track. That arrangement then becomes the shape of the race track in the game.
The work succeeds on two fronts. It offers up a free and customizable mobile game and it gets people to buy Red Bull in order to make the game possible. Fun + Sales = Win.
Wouldn't it be nice if buying ads within mobile games was as easy as buying ads across websites with Google AdWords? That simplicity, it seems, will become reality with the launch of Tap Me, a mobile gaming ad platform that promises to make ad insertion easy for game developers and ad buying easy for brands and their agencies.
Kleiner Perkins says the mobile gaming space is a $50 billion marketplace with 300 million gamers worldwide who spend more time playing games and social networking than they do making phone calls and sending messages.
We've seen a demo of the platform and it is, indeed, simple. A major tenet of the offering is that game play will not be interrupted. Advertisers can buy keywords across the network associated with game play such as speed, agility, reload, energize and have their ads appear during those non-play moments of the games.
So simple, even a...oh wait...that tagline's already taken.
Things slowing down at the office? Need something to do before the boss decides to finally tell you it's OK to leave for the holidays? We've got you covered. San Franciso-based Heat has put together Head to Head Holiday Death Match, a competition between 120 holiday icons.
Visitors to the site are asked to vote for the icon they feel best embodies the holiday spirit. Click away for a while and then you can check out the leaderboard to see how the 120 icons stack up against one another.
- Infographic illustrates the decline of Yahoo over a 15 year period.
- The small town of Agira in Sicily is populated by the most fashionable people in the world. Well at least according to Sicilia Fashion Village, a fashion outlet scheduled to launch November 26.
- American Express is out with an incredibly boring-looking app called Cash IQ. It's supposed to be addictive and fun. It caused us to fall asleep.
- A hotel in Verona, which organizes unconventional surprise activities for its customers is out with a silly video showing the pranks it plays on guest.
- Last Day at the Office Emails determine college students who think they want to go into law might actually have a better experience going into advertising.
- Here's what today's youth is all about.
- London-based Bare Bones is heading to New York and will host an exhibition Tuesday, June 29th from 6 - 9PM at envoy enterprises (131 Chrystie St) which will feature London/Euro-exports and NYC locals. Following will be an after party downstairs at Home Sweet Home from 9-11PM. Live performances by the mighty Jugger-Nut & The Giggle Fits.
- SKYN's got a a little game you can play. Somehow this sells condoms.
- A London ad campaign aims to introduce the true face of Islam and reverse negative attitudes toward Muslims.
- Here's Cristiano Ronaldo's ego hub.
- Montreal vs. Toronto vs. Vancouver. You decide.
- Leave it to the Japanese.
- Want to ogle a Victoria's Secret hottie? You can do it here or wait until next summer for Transformers 3 to come out. Yes. Megan Fox is out and Rosie Huntington-Whiteley is in.
- Like games? Like fast cars? Like insurance? The you might like this new game from Koko for insurance company Adrian Flux. Don't ask. We didn't.
- This has nothing to do with advertising but it does have sexy amazonian women in it.
- Still on his mission to keep Lebron James in Cleveland, Brandon George went out and got himself slapped by 23 girls. Some hot. Some not. Some big. Some not. First girl is out favorite for various reasons. But it doesn't matter. You gotta love the guy's spirit.
Adding to the growing collection of create-a-hottie promotions, this work from Firebelly for the months old movie Surrogates creates a custom hottie for you after you answer a few questions. Called Surrogate, the site also lets you share your creation on Facebook or send it off to a friend.
We're happy with our creation, Jessica, who likes strawberries and who, apparently, made off with all the breast molding material.
- If for no other reason than to stave off boredom, check out Monoclops and turn yourself into a morphlicious monoclop.
- The deadline for entering the D&AD Awards in Wednesday, January 2010. If you're inclined, you can view the call for entry ads here.
- For the second time in the history of the broadcast, Super Bowl ad pricing has dropped. Last year, spots went for $ 3 million. This year, they are going for $2.5 - $2.8 million.
- Mullen-supported The Next Great Generation is a GenY-focused blog which covers crowdsourcing, explores the GenY demo and aims to educate brands and marketers about the segment's thinking and lifestyle.
- The Art Director's Club is looking for entries for its 89th Annual Awards. get them in by January 22.
- How were Legos...uh LEGO bricks...invented? by some strange looking dude with a mustache after he realized people can't fly. And it's all about community. And there's a video. And there's a Twitter profile to follow. And there's an iPhone app!
- Hmm. Branding people with AIDS? Or just making them aware of it?
- When making a billboard buy for alcoholism, it's best not to place the board near a board that promotes an alcoholic beverage.
Why try to re-write something when you don't have to. We're lazy like that here at Adrants. OK, we're rarely this lazy but it's Friday, it's snowing, and we have a six hour drive ahead of us so we're going for simplicity today:
"Starting today at noon and running through Feb. 8, football fans will be given the opportunity to visit ESPN.com's GMC Sierra Engineered to Win Playoff Challenge to test their familiarity with the Playoffs and take part in a challenge hosted by Tom Jackson. As part of the program, fans will also be able to take a 10 question, timed quiz each week testing their NFL Playoff and Superbowl knowledge, with chances to win a number of different prizes including a 2010 GMC Sierra. The mobile version of the program also launches today.
Digitas was responsible for all of the strategy, planning, and creative development of the program."
Got it? Good.
- Ladies. Need to plan the perfect girls weekend? Expedia has the building blocks you need.
- Once again, Doritos is doing the consumer-generated Super Bowl commercial thing. Six finalists have been selected and their work can be viewed here.
- The Savannah College of Art and Design hosts the 2010 SCADDY Awards Friday, January 22, 6pm at the Trustees Theater, 216 E. Broughton St. The SCADDY Awards honor excellence in advertising and the related fields created by SCAD students.