To promote its movie Ice Age 2: The Meltdown, a film sure to be laden with heavy-handed, left-wing global warming sentiment, Twentieth Century Fox has launch a little online game called Bling My Sid in which visitors are invited to makeover the film's Sid The Sloth, dressing him in a variety of wardrobes. From Punk to Player, Lounge Lizard to Rhinestone Cowboy, there are nine wardrobes to choose from. Players can save their creations to print, produce AIM/Buddy Icons and submit their Sid to the gallery for public vote. A Send to a Friend function and translation into ten languages has, apparently, led Twentieth Century to believe this little ditty will magically spread itself around the globe. UK agency Substance created the campaign.
We don't no whether to thank or hate Bucky Turco for bringing this feeble excuse for an online game for Pony to us. Called Teddy's Revenge, the game is supposed to somehow extend the company's "Rise Up Now" theme and involves the simplistic control over a character that walks, jumps and adhere's graffiti to storefronts. Pointless. Useless. Utter waste of marketing dollars. To satisfy curiosity, can someone please explain the point of this game and, if you had any involvement in it, what it's supposed to accomplish?
To promote the new, first person shooter EA game, Black, Freestyle has launched My Black Valentine. Stereotypical connotations of the word "black" and "shoot" aside, the microsite helps those who are without love during Valentine's day get their anger out by shooting things. It's simple enough, fun for a few minutes and you can send it to a friend which, by current definition, makes it a viral. At least that's what Freestyle says.
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While it takes way too much work to get to the payoff, this online game, tipped to us by Sanj and covered by Defamer, for Paul Walker's new movie, Running Scared, let's you play Paul Walker in a Grand Theft Auto-style game with the prize being...yes...to go down on Paul Walker's wife. Trouble is, you have to jump through age verification hoops, use a cheat code and play a bit of the game before you can bring the wife to a screaming orgasm. Not exactly the kind of movie promotion the MPAA will be fond of but the movie's target audience, horned up middle school boys will love it.
Adverblog points to an online game created through a partnership between Google Earth and Fiat to promote the car makers Sedici SUV. Players use Google Earth to search the snow-covered terrain at Turin for points indicating four hidden Sedici vehicles and a pass to the Ferrari 360 Experience, a travel package that includes a Ferrari plant tour and test drive. Players can only win the car if they live in Italy, France, Great Britain, Austria, Switzerland, Greece and Spain.
To promote its new Harrison Ford family-man-in-peril (does he do no other?) movie, Firewall, Warner Brothers has launched Inside the Firewall, a site created by Pod Digital which introducs a game in which the player has to find his way out of a room using available clues. Apparently, the game's getting alot of buzzz in forums with players exchanging clues and hints. Us? We're just going to go see the movie to see how Harrison gets out of yet another one of his messes.
Lending a bit of humor to the daunting tax season and promoting its TaxCut while doing so, H&R Block has launched Deduct-a-Buck, a seventies-style game show-like game hosted by Max Refund. The game consists of five questions relating to the kinds of thing one can deduct when filing taxes. Prizes range from a Dell XPS Notebook, to a $100 GameStop gift certificate to free online tax preparation. Created by Mullen, the game is both humorous and comforting to what's on the mind of everyone as April 15 approaches and we all struggle to please Uncle Sam.
Japanese footwear company Onitsuka Tiger, known as ASICS in the States, has launched an online karaoke game, Lovely Football, in support of the company's new football (soccer) shoe Injector DX. On the site, the Onitsuka Tiger National Choir performs and after viewing the competition, visitors can sing along with the choir karaoke style and enter their performance in a contest to win a pair of Injector DX or other Onitsuka Tiger goodies.
This year, there seems to be a fascination with the flushing of toilets during halftime. Like the obsession with national toilet flush stats following M*A*S*H, Scott tissue will leverage the notion that all 90 million Super Bowl viewers will collectively go to the bathroom at the same time with the launch of Halftime Flush, a site touting the dissolvability of Scott toilet paper. On the site, Mike Ditka lends his intense convicibility to Scott's superior toilet tissue and a game allows visitors to match toilets to their flushing sounds. OK, so bathroom humor is always a good standby but we like VIA's simpler approach to the whole halftime flush thing.
Heineken, the official beer sponsor of The 48th Annual GRAMMY Awards, is launching their second nationwide advertising campaign on Internet jukeboxes throughout the United States on Ecast's interactive jukebox network. The campaign will run on 4400 broadband-enabled jukeboxes in bars and taverns throughout the country. The campaign features a Heineken micro-site, downloadable collections of music from Grammy-winning artists, and a Heineken-branded trivia game.
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