- Similar to Virgin's find the bands game, Absolut has launched a game in which the player has to find 82 bottles in a busy streetscape. It's sort of like that guy that wrote all those Busy Town kid books.
- Everyone's buzzing about Pepsi' interactive outdoor/transit ad which allows people to plug their headphones right into the poster to sample tunes from Pepsi Access.
- Adopt a kitten door sticker campaign copies begging children door sticker campaign.
- Well, this is one way to get a lot of attention for your average warehouse sale.
- Here's one ad campaign that doesn't paint Mexicans in a very respectful manner.
To celebrate the uselessness of a desk in the of the mobile office, Vodafone is promoting its mobile office solutions with a site that lets you choose a desk and then watch it be destroyed by a compacting machine. Hey, it's something to do.
Ever sit around on your couch slapping flies as they buzz around you? We didn't think so but McAfee thinks there's an analogy here between pesky flying bugs and the pesky kind of computer bugs its software can eradicate. Anyway, this little game allows you to slap bugs as they fly about your head while you hopefully make the connection between real bugs and computer bugs.
We already forgot who this is for but it has something to do with soccer and it's a lot easier to play than the FIFA game.
If you like soccer (football to the rest of the world), you might like this new game from Philips which is promoting the game and providing a chance to win tickets to the FIFA World Cup Finals. While the game is supposed to be simple to play which just three clicks, we couldn't get it to work. But, don't let that stop you from tryting.
- Unilever in Brazil is promoting its Rexona Sportfan deodorant with a site containing an amusing Atari game, a manifesto and videos.
- Sean Ganann points to an article in Australian Creative magazine by Glue Society's Jonathan Kneebone that says creatives shouldn't waste their time working in advertising but go out and do something really creative.
- Alan Taylor Communications, in the second of its Communicast podcasts, interviews Xbox Live Group Marketing Director Aaron Greenberg and how he's marketing Xbox Live.
- If you're into the whole Web 2.0 thing and don't want to miss any conference on the topic, Eric Weaver has put together a nice list of upcoming events.
- Starbucks "We Built This City" parody gets video.
Eden Games has developed a game for Atari that takes in game advertising to a new level: in-store shopping while in the game. IGA will release the simultaneous-play game in September. In the game, Test Drive Unlimited, players, while driving around Hawaii in a selection of 100 customizable cars by Lamborghini, Feffari and Mercedes Benz, can stop and go into Ben Sherman and Marc Ecko stores and try on the fashion brands' clothing. The game will also interact with another game, Massively Open Online Racing.
IGA Worldwide CEO Justin Townsend says the company's Radial Network will track how often, when and where gamers are exposed to in-game ads.
- Shaun Irving is traveling across Spain in a truck he converted into a giant camera. He's taking pictures for a project with *S,C,P,F, a WPP agency. The images will be displayed at the PHotoEspana photographic festival in June.
- The 47th international Clio Awards announced three ads selected as its 2006 Hall of Fame inductees: "Bear" for John West, from Leo Burnett, London; "Whassup?" on behalf of Anheuser-Busch's Budweiser brand, from DDB Worldwide, Chicago; and "Turkey (High Dive)" and "China (Tree)" for FOX Sports Network, by Cliff Freeman & Partners, New York.
- It seems sex does sex for Unilever's Axe. Axe deodorant is now the leading brand in the category.
- OnRequest Images has released a new product which can measure the impact imagery has on brand equity.
- Adverblog doesn't like the new Lonely Planet advergame and thinks it's too similar to the previously released Virgin "Exercise Your Muscle" game.
European high speed rail operator Eurostar has teamed with producer's of this summer's Tom Hank's film, The Da Vinci Code to create Join the Quest, a multi-lingual online treasure hunt game, created by space, de-construct, Stream, TBWA\London and TBWA Brussels. The game has 15 puzzles spread across a virtual Europe which must be solved to qualify as a final five contestant. At the end of the Quest, five finalists will be brought to London for a one-night stay at Claridge's Hotel before travelling by Eurostar to Paris. Once in Paris, they'll stay at the Ritz Hotel and take part in a Grand Final, where the winning code-cracker will be named. Prizes range from Sony PSP consoles to Eurostar tickets to a grand prize which includes free travel on Eurostar for the winner and a friend for the rest of their life, accommodations at the Ritz and Claridge for five years, 180,000 euros to spend inLondon and paris, 10,000 euros to spend at the Galleries Lafayette in paris, 10,000 euros to spend at Harrods in London and other specialized prizes.
Sarah Gim who writes for Joystiq attended the gaming conference E3 this week and caught Paris Hilton's appearance to promote her new Gameloft Paris Hilton Jewel Jam mobile game. Gim gives us the story on clueless PR reps, uninformed press, Hilton's need for 100 feet of clear space around her, the LAPD and Hilton's bubble-headed intelligence expressed by simple "Hello's" and Thank you's." Not to mention her screwing up the name of her own product during her intro. Anyway...