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In another attempt to keep Canada busy, Ontario-based Fuel Industries creates the following advergame for Johnson and Johnson.
Mr. Reach and the Mouth of Mystery has our hero Mr. Reach pursuing danger of all sizes and shapes to save his buddy Jerry the narrator. Both are dormant TV personalities from the 80's and 90's. The site calls this "a story filled with secrets, romance, and adventure that dates back almost three hundred years... a story that could actually hold the key to the very answers you are seeking."
Our only question is whether all this romance and adventure and shit takes place inside our mouths. Because that's normally where toothbrushes fight injustices of all kinds - in our mouths. And if the answer is yes, this takes place in our mouths, oh man. That's a porno spoof just waiting to happen. - Contributed by Angela Natividad
Alex, the college student who made good with the Million Dollar Homepage idea that none of us could believe we didn't think of first, is back post-million with a philanthropic offering. No, that's not the right description.
Pixelotto, in a shade slightly more garish than the Million Dollage Homepage, promises to make a millionaire out of a hopeful ad clicker. All this fervent ad clicking presents an incentive for advertisers to keep investing in this pay-per-pixel insanity we thought would die and stay dead after Alex had enough money to get those socks he wanted so badly. Will the pixel Boy Wonder do it again? - Contributed by Angela Natividad
Candystand, Candystand, Candystand:
"We've taken Origummy from our Extra Gum TV spots and "game-ified" him. Check out Extra Jetpack Mission -- another brand new game on Candystand.com. Certainly, not as complex as GT Racing or Mini Putt, but arguably more approachable and all-around fun." - Arbirtrary Candystand PR guy
Yeah well, we think Origummy looks high and is not too far a cry from South Park's stoned, lame-ass two-dimensional Towelie. The only difference is we're actually fond of Towelie.
Well, if you ain't got jack to do or you happen to be Canadian (interestingly, a lot of Candystand's games are made by Canadian groups like Fuel Industries in Ottawa), check out the game. - Contributed by Angela Natividad
This Georgia Pacific site, GPTimeMachine, is designed to show how long the companies products last by providing viewers a virtual time machine through which they can check out a house ten years into the future to see how it's holding up. Nice concept but the execution is extremely goofy and corny. So much so that it actually might be good though we remain undecided on that front.
This is one of those ingredient branding things that always makes us wonder why companies bother doing it. Obviously it must work or else Intel wouldn't still be doing it. Unless your a geek or a detail freak, you likely don't give a crap what sort of chip is inside your computer or what kind of wood is used to build your house. We could see this Georgia Specific thing being targeted at home builders but we'd really like to see what results come from this consumer-focused, ingredient-branding approach Georgia Pacific has taken. Do tell. Numbers please.
As a follow up to their Cannes Gold Lion-winning print and outdoor campaign that visually illustrated what can happen when one drink 42Below vodka, the company has launched a game, called 42Belowstories, based on the same concept. The game lets players create their one lurid tales of debauchery using an online story teller filed with images that can be combined to tell the appropriate tale.
- Games, games and more games. This one promotes cbcampus.com, an entity that helps hook up college grads with their first job.
- On Friday, November 24th, 2006, branded entertainment TV network Spot TV will offer YouTubers a sneak peak.
- Whether it's related to that video or not, things continue to go not so well for Agency.com. The heads of the New York and San Francisco offices have left.
- The Word of Mouth Marketing Association is hosting the Wommie Awards, an annual case study competition. The deadline for entry has been extended beyond the original Nov. 17 cut off.
- While the site suffers from long load times, EatBetterAmerica lets you submit fat-filled recipes for a allow-cal "recipe makeover." Just in time for Turkey Day. It's from General Mills.
- Like no one else can, George Parker wreaks havoc on Sony and all the other gamer idiots out there who think the PS3 is the second coming of Christ.
- If you liked Subservient Chicken but were angry the Chicken would never take his clothes off, here's yet another Subservient Stripper.
- Product placement in books continues to get more and more pervasive.
- Not everyone loves the new Sony PS3.
Make the Logo Bigger sent us a promo video for the Burger King Xbox games we wrote about back in early October and even though we've hated that creepy King and bad product placements in video games, we're warming to the idea of video games that don't try to hide that fact they're all about advertising - as long as they're good. Besides, the creepy King seems to be much better suited to an appearance in a video game than in a video with Brooke Burke. There's a review of the game here.
- The Midnight Gaming Championship final, title sponsored by McDonald's, is taking place this Saturday, Nov. 18. The event will feature 24 of the best gamers from around Dallas/Fort Worth and the country, including Crow, the number one Tekken player in the world, and Jenmaster, one of the top five most dangerous gamers.
- Here's a video by Owen Plotkin that features Art Directors Club Yong Guns winner Jayson Atienza talking about his sneaker art show opening. We know it's supposed to be "arty" but it seems Owen had great difficulty focusing on people's faces in the video. Not to mention the poor lighting.
- One of the Geico Cavemen, John Lehr will appear in two new spots and a new TBS series 10 Items Or Less premiering November 27.
- Marketing and creative staffing firm Aquent has partnered with celumsolutions to offer up digital asset management software to marketing firms.
- Copyranter says "there's pee in your butt" and points to an element of the latest Truth campaign which, though sticker on ads, informs us cigarettes contain animal pee. Fun.
VH1 and IFILM, today, is bringing back Show Us Your Junk, a collection of the best viral videos
Peter Moore, VP of entertainment and devices at Microsoft, says he'd like to target moderate gamers who haven't yet cashed out $400 for the Xbox 360. And he's decided the best way to do it is through that new MSN video service, which will be gleefully littered with gamer-oriented brands: "I guarantee you that if I had three more weeks (before the launch), I would have 15 logos up there," he said, referring to the logos of companies formally affiliated with Xbox.
And then he rubbed his hands together, laughed maniacally and ate another baby. - Contributed by Angela Natividad