With the help of Sugartown Creative, Penthouse Magazine releases My Pleasure Pet, an online gaming experience that brings Subservient Chicken back to its pulpy webcam roots. Sugartown co-president and creative director Fritz Westenberger also makes his directorial debut shooting the game's footage of Heather Vandeven, the Penthouse Pet of the Year.
Unfortunately there are no widgets for this one, although we thought that would be the next natural step. The object of the game is to keep the luscious Heather appeased by asking her to perform certain tasks; her unhappiness could create undesirable consequences (like her complete disinterest in your existence).
You know what would be awesome? A subservient creative department douchebag.
Let's forget for a minute that the CGM wave is so last February. If Mr. Clean wanted to personify cleaning house, we'd think they'd use that big bald burly dude already featured on all their creative instead of haphazardly throwing an Oompa-Loompa at us from left field.
While we mentally rejected the idea of an Oompa-Loompa creeping around cleaning shit (they are very naughty, after all), we liked the screaming ADD-ridden kid. And if you can somehow top Mr. Clean on the weird video scale, you could win $10,000. Lookie, they even made the contest name rhyme: Make a Scene with Mr. Clean. How whimsical.
It's a fair statement for us to say, for the most part, we've never found an online game we've really liked. In an odd and twisty bit of word play for us, a game called I Never has become an online game we really do like. Created by Kansas City-based Sullivan Higdon & Sink for Houlihan Restaurants, I Never is a drinking game (well, a virtual one in this case) where one person asks another ten questions and it spirals from there.
SHS's John January explains, saying, "Players can invite their friends to play I Never and can choose from questions we wrote or questions they make up themselves. Following on the heels of this email will be an invitation to play the game. Each time one of us chooses to submit answers the rest of us will be notified. You can wait for a couple of people to answer or you can watch as each person answers. Whatever floats your boat. The stories are optional but they make the game better."
The moment we heard somebody actually made money on Second Life, we knew it was only a matter of time before the smut trades came barging in, followed by regulations galore.
Linden Lab cracks down on casinos, and a source tells us their stock market's pretty much gone to bust.
Second Life is starting to sound a lot like first life. Nix the laggage and cool costumes, of course. The debate over which is actually worth living remains a personal preference.
Inspired by the menagerie of ad-smothered games, someone took it upon himself to go, "By gad - we should make ad games for advertisers!" This dangerous stream of thought yielded the PROMO Marketer's Challenge, a drably-coloured trivia challenge on the ad industry -- complete, of course, with ads.
The purpose of the game is to get talk out about PROMO magazine, which covers promotions and integrated marketing and is prepping for a relaunch. Redesign teasers are interspersed not-so-subtly throughout; in fact, we've played enough times to merit a free subscription CPM-wise. Are you listening, PROMO? Your SPREADS are engraved behind our EYELIDS.
The sad horse at left is the fruit of a Mentos Gum campaign that brings literal meaning to "pop art," leveraging the delicious feeling we get when we poke holes through bubble wrap - or, in this case, gum out of tinfoil.
We dragged our cursor around for awhile before artistic inclination failed us. An Adrants reader notes, and we agree, that it leaves one wanting for a satisfying noise. Although granted the sound of tearing tinfoil is not as exciting as a momentous bubble wrap pop.
Following its long running strategy of attracting men with the most powerful aphrodisiac, women, and its latest Bom Chica Wah Wah theme, Lynx, with help from the Lynx Mynxes, has launched Lynx Players and the Bom Chicka Wah Wah Rally - some kind of flirting contest. Anyway, it's all about bodacious babes and Florida sunshine. Oh, and, apparently, some deodorant gets sold along the way.
Advertising educates for better or worse, and per the CGM trend we're finding everybody wants to be an advertiser. With this formula in mind, UK-based Cake Group and climate change charity Global Cool throw together Scene Won, a user-generated video competition with a global warming theme. The contest closes on June 30, and the winner nails £5k.
The videos are the usual fare but what's interesting is the discussion they spark. Is global warming really a problem? Opposing views butt heads for the same marketing space.
If we were Scene Won we'd give the £5k to one of the no-global-warming groups for purely aesthetic reasons just to throw people off-balance. Then you'd have a discussion.
Hmm. Let's think. How can we launch a campaign that celebrates the advancement of women and their transformation from refrigerator advertisement decoration to glass-ceiling breaking CEOs and Presidential hopefuls? Ooo. Ooo...we got it! A campaign that rests solely on hair color and pits blondes against brunettes in an intelligence challenge. Now that's sure to remove any doubt we'd be positioning women as objects of desire, right? Sunsilk thinks so.
An Adrants reader sums up this Northwestern Mutual site perfectly, writing, "It won't make me buy their financial products but it's fun." Visit Wreck Your Worries, type in a worry and choose from four tools you can then use to destroy your worries. It was very theraputic but we'd agree with the reader. After we finished hammering away all our daily worries, we just left. Yup, we didn't buy any life insurance. Not a bit.
Looking over our shoulder as we wrote, our blowup Bob Garfield doll, standing stoically but mildly deflated from all the darts we've tossed while in the corner of our office, was heard saying, "Oh shut up Adrants! You guys are idiots! I know what you're all about! You'll do anything to piss people off with your lame-ass commentary!" OK. Sorry, Bob. We promise we'll read your Chaos Theory piece now. [Ed. To be clear, the real Bob Garfield didn't say this. He gets mad when you put words in his mouth so we thought we'd be clear on that point. OK? Good.]