Mennen has hooked up with Maxim to promote its Speed Stick deodorant with a series of whack videos illustrating the extreme dedication certain people have to certain sports. One guy is freakishly into ping pong and another goes nuts for air hockey. In December, we'll meet a wiffle ball freak. The videos are imbued with a nonchalant, "this is so normal" tone that seems to work. The site also has an online air hockey game and a chance to win a VIP sports weekend. As is required with anything Maxim and sports related, the site also carries the ubiquitous images of the dream girl hottie for viewing pleasure.
A Netherlands agency, Achtung, has created an online game called PakMan, which mimics the old video game PacMan and is a promotional element for Netherlands suit maker SuitSupply. In the game, Pakman, the player, is running in his underwear. His mission is to save Angel from Fatman. When eating the magic pills, Pakman gets superpower from his suit and is able to kick Fatman's ass. Rescuing Angel in each level gives the player a voucher for a tie, a shirt or a complete free suit. It's fun and it gets bodies into the store.
Virgin has launched a game on Heavy called exercise your muscle which calls for players to, as they name indicates, exercise their brain and music muscles to identify the 74 bands represented in an image on the game's page. There's a magnifying glass that can be rolled over the images for greater detail. Game prizes include an Alienware computer and one free year of music from VirginDigital, MP3 players with one year subscriptions to VirginDigital and one year subscriptions to Paste Magazine. Only true music aficionados need play. This one is a challenge and will keep you delightfully engaged for hours.
OK, so maybe we don't like the new Sprint Together With Nextel thing but we absolutely love the company's Entertainment Anytime cab ride experience that promotes Sprint's Powervision network which consists of video, news, music, games TV and other goodies for your cell phone. This little piece of amusement resembles that of HBO's Taxi Cab Confessions except there's no confessing and it's all G rated. Basically, the keys on your keyboard become devices through which to add a bit of entertainment to a usually boring cab ride all while making an analogy to Sprint's far better choice of entertainment on its cell phone network. Perhaps we'll forgive them for all that yellow and inane combo-branding strategy.
Either we suck at games or this thing just doesn't work so we'll let you give it a go. Mercury has launched an online game in which you set traps to prevent people from driving off with your new Mercury vehicle. Go ahead. See if you can save your car. OK, we did get a few points but we still suck.
ihaveanidea.org has partnered with Imported Artists Film Co. to launch its third annual creative competition titled the TigerGaming Advertising Challenge. The competition, now to the general public and not just advertising students, will ask contestants to take a relatively new brand, TigerGaming, and make it famous by running the winning idea as a television spot produced by Imported Artists.
The contest promises over $40,000 in prizes. The Grand Prize winner gets their winning idea shot and produced by Imported Artists Film Company and $1000 cash. Second Prize winner(s) will get Apple's video iPod, while the Third Prize winner(s) will receive an iPod nano.
The judges will be representatives from TigerGaming.com, Imported Artists and ihaveanidea. To be eligible entries must be received on or before Friday February 24th 2006 to ihaveanidea. Winners will be announced on Friday March 10th 2006.
By now, it's widely known gaming, although far from fully tapped by marketers, is fast becoming a killer marketing app. More and more studies point to the medium pervasiveness among all age groups.
According to a soon to be released study of 4,000 adults and 1,000 teens conducted online for Jack Myers Media Business Report, 62 percent of all males and 47 percent of all females played video games either on consoles or online in the past week. Males spent an average of one hour and six minutes daily and females 42 minutes daily. Eighty percent of males 18-24 played video games in the past week as did 55 percent of females 18-24.
Among teens, 71.5 percent of all males and 47.7 percent of all females played video games either on consoles or online in the past week. Males spent an average of one hour and 54 minutes daily and females an average of 36 minutes daily.
Here's a game to challenge your logo smarts. Launched in late Summer, Logoku, is a game in which players guess the name of the company behind a given logo using clues such as the company's slogan, number of employees, location of headquarters, ad agency and other identifiers. name the company before using too many clues nets a higher score. Try it. We did. We failed.
The Game Initiative has announced game industry veteran Brenda Brathwaite will deliver an adults-only talk on sexual content and video games at the October 26 - 27, 2005 in Austin, Texas. From flirting in MUDs to hardcore sexual simulators to the emerging field of teledildonics, sex in games is, for sure, a topic of much interest. The talk won't be limited to sex in games but will touch on the infamous E3 booth babes who are as much a part of sex in games as the characters that walk through game worlds. Now that's a conference session worth attending.
Last week, Miller Brewing Company launched an online game, Miller Beer Runner, which mirrors an ad campaign that kicked off this past weekend. The game has players face the usual problems when on a beer run from running through the streets and avoiding obstacles, to dodging ongoing football games and resisting bar temptations to avoiding hard objects like fire hydrants - all with the goal of getting to the store, making a Miller beer purchase and returning home before the halftime clock runs out. Given all the money Miller spends on TV commercials, the video introduction to the game is quite humorous as one of the guys tells his friend he has plenty of time to get the beer because "Hey, it's a commercial. Don't worry about it." In the first four days of the game's release, 360,000 games were played by 165,000 unique users.