Peter Moore, VP of entertainment and devices at Microsoft, says he'd like to target moderate gamers who haven't yet cashed out $400 for the Xbox 360. And he's decided the best way to do it is through that new MSN video service, which will be gleefully littered with gamer-oriented brands: "I guarantee you that if I had three more weeks (before the launch), I would have 15 logos up there," he said, referring to the logos of companies formally affiliated with Xbox.
And then he rubbed his hands together, laughed maniacally and ate another baby. - Contributed by Angela Natividad
If for some odd reason you can't get enough of reality TV with actual human beings, get your fill in cyber-world. Now you can join Big Brother Second Life.
We were trying to decide whether it would be as funny to watch little digital people act like total morons in real-time and we concluded that, based on how much excitement there was when people found out Sims could have sex, yes, this concept will probably do just fine. - Contributed by Angela Natividad
- "Oh, great. Another frickin' release asking me to spend precious time that I don't have." These guys really want you to see their brand spanking new website.
- Capitalizing on the growth of online video and riffing off Bling's search and win model, WeWin offers viewers of videos a chance to win prizes.
- JWT Detroit pulls an Agency.com and rolls big while hunting for talent.
- People love Gears of War so much they're making their own commercials for it which will surely make it into every social media fan's presentation for the next six months.
- Consumer generated content is a great way for people to make money....as long at they pump out 1,000 hours of the crap.
It's called Skyburst and it's, don't blink now, a "fireworks arcade-style puzzle spectacular for everyone to enjoy!", and it's to promote those new LifeSavers Fruit Splosions candies. Yippee.
Okay, essentially it's a pyro game in a cheap tuxedo stitched by bright-eyed anime kids who write copy in exclamation points. Don't get us wrong. We like fire and we like anime, better still when they're together. We just wanted to make sure everybody was on the same page. - Contributed by Angela Natividad
Like an aging rock star who won't roll over and die, Mcdonald's has brought back their McRib sandwich with the MicRib Farewell Tour II, a follow up to last year's original McRib Farewell Tour. On the site, visitors can build their own rock concert light show that can be recorded and sent to friends, download McRib themed t-shirt designs, download McRib "power rock ballads" and download McRib wall paper for their computer. While that all makes for a good time, we found ourselves spending way to much time just watching that intro rocker chick do her thing. Over and over. Yes, we are truly ill. We admit it.
Also back is the BPFAA (the Boneless Pig Farmers Association of America) website, bonelesspigs.org, a fictitious organization that promotes the good will of boneless pigs. This whole boneless animal thing. It just makes one wonder if all the PETA videos capturing the mythical boneless KFC chicken are for real.
Candystand may not feature a sex-ridden, Adrants-inspired carwashing game featuring the blonde Wrigley's twins anytime soon, but after seeing the trailer they sent us for the Mini Putt game that's coming out we're more certain than ever we can convince them.
Video game females are so unrealistically, deliciously contorted. Better still, you can change their outfits before they get out on the green. Oh, and the music is cool too. - Contributed by Angela Natividad
Monster has launched a mildly amusing time-waster called Foot in the Door, a game in which you hurl feet at potential co-workers as they open their office doors. While the game is fun, we're not sure throwing feet at potential co-workers will garner you much respect if you do happen to get hired. Now, throwing feet at co-workers you already work with...that's another story.
If your sick of that long-winded account director blathering on endlessly in a pointless meeting about a client's brand vision, mission, essence and position, you might have a little fun sending them a link to Elmo's Potty Time, an Animax Entertainment-created game that, well, teaches people when it's time to stop what you're doing and take a break. Unfortunately when we played the game, we couldn't help Elmo out. See, in one scenario, Elmo is jump roping and he stops to say he needs to go to the bathroom and you're supposed to click any key to help him go. Trouble s, no key worked so the poor guy kept asking until the game let him go by himself. We'd sure like to see the version of that game where you can hold Elmo hostage until explodes all over his friends. Now, that would be funny.
The American Legacy Foundation, fresh out of its legal battles with the tobacco industry and in partnership with Arnold Worldwide, and Crispin Porter + Bogusky, has launched a new campaign entitled Infect Truth. The campaign consists of TV spots - airing on MTV, Comedy Central, G4 Tech TV, BET and others - and print as well as a host of digital elements including "Infections" in the form of screensavers, video, desktop themes, games and stickers all filled with juicy facts such as cigarettes containing sodium hydroxide, the same ingredient found in hair removal products. An email widget also allows people to send message written in back hair.
Now that Electronic Artists has more fully integrated advertising into its games, it has sent out a new End User License Agreement and Adrants reader Dario Meli tells us most aren't happy with it pointing to an ars tchnica gaming forum. In the forum, most are displeased with EA's collection of user information (though anonymous) but more so with the company's perceived double dipping. Forum members think it's unfair for EA to collect ad revenue without using it to offset the cost of games as is usually the case in other media.
We're sure everyone's just beginning to learn here and that most of these seemingly illogical practices will be weeded out as the marketplace matures. Though, for now, EA has a few gamers up in arms over its integration of advertising into its games.