Guinness Generates Online 'Beer ARG,' Launches Mystery Site

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If the Guinness ad scavenger hunt actually sparks your curiosity, we've got news for you: Guinness Tipping, the official campaign site, has been launched, courtesy of iChameleon Group.

The plot thickens with the inclusion of dominoes and mystery numbers. There are also people in an unfiction forum calling the ad-hunt a "beer ARG" comparable to a previous Stella Artois effort which we thought was interesting but never heard about again.

Happy hunting. We're getting curious about the treasure on the other side of this rainbow.

by Angela Natividad    Oct-29-07    
Topic: Games, Guerilla, Online, Promotions



Meaty Bone Game Competes With Sexy Intern

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If for no other reason than to talk about pissing, this Agency.com-created game for Meaty Bone, Mark Your Territory, lets you empty your doggy bladder all over various objects as they float by. Just don't piss on the cat and you'll be OK.

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by Steve Hall    Oct-29-07    
Topic: Games, Good, Online



Pow Pool is Really Not that Great. So There!

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To promote either 5 Gum or Orbit (because those are the ads that pop up), Candystand gives us Pow Pool, where you shoot little time-bombs into holes before they explode.

The game was developed by Stimunation in Germany. Like any pool tourney it's a matter of getting your angles just right.

But we're not engineers, and we're really bad at this game, so in our minds it possesses absolutely no value at all in the known universe.

by Angela Natividad    Oct-25-07    
Topic: Games, Online, Promotions



Jedi Mind Tricks (Don't Quite) Help Promote Criss Angel's 'Phenomenon'

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Phenomenon, a crappy '90s movie with John Travolta, is now a crappy 21st-century TV show with Criss Angel.

Play the promotional game. Criss and minion Uri Geller will try to convince you they are reading your mind with a little numbers game.

It's pretty clever if you're in the 5th grade, but at the very least it gets you to play so you can be all cynical about it afterward.

We recommend you turn your sound off unless you're into that whole Universal Studios feel.

by Angela Natividad    Oct-25-07    
Topic: Celebrity, Games, Online, Promotions



Johnny Lighting Battle Wheels Break Office Monotony

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Get your eyes off that intern. Unhand that foosball table. Quit wasting time on Facebook. Stop reading Adrants, Get your ass out of your chair and go buy some Battle Wheels. Recently released by Johnny Lighting, these Transformer-ish things race, spin, crash, charge, crash and generally let you get your aggressions out without having to endure the senseless blood an gore of most online games. Plus, you won't get carpel tunnel syndrome.

SCC Grossman Public Relations was kind enough to send us a pair to fool around with and that we did; continuously until we depleted our supply of batteries. There's five "characters" which come with various body armor attachments and weapons. The goal is simply to knock all the loose parts off the other bot to win. It's simple and it's fun. And, no, they didn't pay us to say that. We just thought you'd have fun racing the things around the office, scaring the shit out of the accounting dweeb in the corner cubicle or mounting a wireless camera on it then parking it under the desk of the hot, new intern.

by Steve Hall    Oct-25-07    
Topic: Games, Tools



Guinness Buries Ad in the Tubes; Will Someone Care Enough to Hunt Down and Launch It?

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For Guinness, BBDO decided that instead of freely disseminating ads online or on TV, it would turn its media messages into prizes.

There's a Guinness ad hidden somewhere on the 'net and it is your job to find and launch it. ("Why us?" we wonder.) To do this, you have to unravel a mixed bag of clues, codes and puzzles.

The campaign involves a village of some sort. This is the mayor, Juan Ramon. (We like how you can hear sinister background laughter at the end.)

If the idea of hunting down a Guinness ad is irresistible and you're ready to jump on and go, you may also want to "peruse" (their words) this letter.

by Angela Natividad    Oct-24-07    
Topic: Games, Online, Promotions



MochiMedia Launches Self-Serve Online Game Ad Network

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We've never heard of these guys as they've been in private beta for a while but yesterday Mochi Media announced its public launch of MochiAds, online games ad network for advertisers and independent game developers who want to capitalize on the estimated one in three Internet users that visit online games sites each month.

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by Steve Hall    Oct-16-07    
Topic: Games, Online



Japan Gets Pink AxeBusters

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We all know how much the Japanese love their manga and how kinky they can be so it makes perfect sense they get their own version of the Axe campaign with their own fighting hotties presented Charlie's Angels-style. There's even a 16 year old hottie because, well, the laws about that sort of thing are different over there. We tried to play the game but we set of some sort of alarm. Perhaps they don't want Americans getting in on the fun.

by Steve Hall    Oct-15-07    
Topic: Games, Good, Online



DHL Location Locator May Correct Geo Issues Your Teachers Never Did

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This is neat. If you were ever a fan of that game show Where in the World is Carmen Sandiego? you'll enjoy the hell out of this location locator game for DHL.

The object is to locate each state as it appears on your country's map. The faster you can do it, the higher your score. Your mistakes are also counted.

Our teachers will be happy to know that we finally know where Wyoming is. Seriously. We were beginning to think it didn't really exist.

by Angela Natividad    Oct-13-07    
Topic: Brands, Games, Good, Online



Ask The Spirits II Connects You With the Dead

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Just in time for Halloween, TAMBA Intrnet has reprised its 2006 Halloween effort with Ask the Spirits II, a Ouija board-style game that answers your questions about dead relatives and other ghoulish type inquiries. That's really all there is to it. Give it a go.

by Steve Hall    Oct-10-07    
Topic: Games, Online







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