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"Somebody claiming to be DeEtte wrote:
Hello - I am trying to get ahold of the blow-up dolls used in the new Diesel print campaign (the bizarre twist on the Russian nesting doll). Any idea if these can be purchased online?? http://www.zoozoom.com/magazine.aspx?type=ad&id=45
btw, it's perfect for some twisted viral or spoof. suprised no one's run with it. or have they??"
DeEtte, tell Diesel they can stuff their viral spam tactics up their ass, OK?
Spoofing the Citroen robot dance, Maverick Media has created a version, called Car Jak'd, to promote the Sony Playstation 2's Jak X combat racing game. The original robot in the ad, which, itself, has been spoofed a few times is, with this spoof finally laid to rest.
This is at least the 4th email we have received about this viral supposedly created by Subway:
"Somebody claiming to be Jason wrote:
One of my friend's forwarded me this link. I haven't heard anything about it so I thought I'd share.
Seems Subway is doing some kind of video site aimed at teens. it's called SA. The content ranges; some of it is pretty funny. And it looks like they give away Subway gift certificates and other prizes too.
Just thought I'd share."
Yea, Jason. Of course you thought you'd share. You and all the other people being paid to spread this thing around. It's not even good enough to warrant sharing.
To promote its UK website, podcast and blog, Playboy has launched a a viral which, while containing no nudity, might raise your blood pressure a bit if you use your imagination.
In a last ditch effort to convince people boneless pig meat is a good thing, McDonald's has launched the MicRib Farewell Tour. Apparently, the McRib was popular at one time but the company is considering dropping the product unless people respond to the promotion which consists of a microsite where fans can find out where and when McDonald's is serving McRib, get McRib trivia, write McRib Haikus, submit their own McRib photos, download official McRib t-shirt decals and send phone messages to fellow McRib fanatics. They can also sign the "Save the McRib" petition and explore the BPFAA (the Boneless Pig Farmers Association of America) website, bonelesspigs.org, a fictitious organization that promotes the good will of boneless pigs. Hmm. OK. Why spend all this money if the product is just going to be dumped? Oh wait, silly me, they're not dumping the product, they're renewing demand by making us feel sorry for a bunch of boneless pigs. That's it.
The Wilford Brimley-like videos are pretty funny though.
After wooing Neil French with a job offer, Hart+Larson, milking the buzz train, is now after Kate Moss promising her a chance to "take off her Choos and lie back, relax and think." She's also promised Hart+Larson will "play Twister together and then head outside to drink Coke on the stoop." There's also a video, called 14 and Wow, which, we're quite sure, has some inner meaning but, currently, it escapes us. Lastly, Hart+Larson asks Kate, and everyone else, to contact the agency at womendocokesodoweexiletheonceidealized@hartlarsson. Fun
For the Ashlee Simpson generation, Unilever's hair care product ThermaSilk is being promoted, in Canada, with a microsite called Hit On My Guy, a dress-the-hottie site where women can create the man of their dreams all while subtly being branded with ThermaSilk. Like all dress-me sites, there's a send to a friend feature and a sweepstakes to win gift certificates, an iPod Shuffle and ThermaSilk products. It's basic. It's straight forward. Maybe it will sell some product along the way. If not, there's will, at least, be a bunch of freaky looking hotties floating from inbox to inbox.
Adrants reader John sends in a couple of virals (one, two) that appear to be for Swedish health food maker Risenta. The videos feature a provincially dressed guy spouting his love for his mother country and all things Swedish. In the first video, he finds a Rezento snack and in the second he harasses a woman with the snack telling her she simply has to try it because it's so healthy.
Mildly amusing but if these are for an actual food company, they're sort of pointless unless it's a bit more clear what they're actually about. Call us dumb but we like to know what we're being told.
UPDATE: We have been clued in. While we searched and search and searched, Google didn't like our spelling of Risenta so we were at a loss. Commenter Joe pointed us to the right place.
In a Slate article Seth Stevenson ponders the notion Burger King agency Crispin Porter + Bogusky orchestrated the Burger King Halloween mask hype which involved emails inquiring where the mask could be bought, a thread on Fark in which the mask was parodied and a BK Masks site was launched by CP + B around the same time. Coincidence? We don't think so.
Adrants reader doesn't think so either and wrote us, "Lets say CP+B were the farksters of the King. Funny, but is it legal? Can an agency Fark a marketing tool, and then profit by selling masks for Halloween? Although a bit shiesty, this seems to bob and weave around any kind of direct profiteering via manipulated personal likenesses, intellectual property, etc. But sending faux-inquiries about the masks to Slate? I realize that the inquiries where only that- inquiries, not hard sells. But the level of shrewdness here gets under my skin. I know this isn't anything new; advertisers have been playing the fool in chat rooms for years. But Slate is a major news source. It makes me angry."
Anyone want to add their comment?
It's a known fact there's nothing fun about health insurance. What with referrals, co-pays, "this is covered but that isn't" insanities and wallet-busting monthly premiums, insurance needs all the help it can get. eHealthInsurance hopes to help with a new online promotion, called Am I Covered, which features an animated series featuring the Wyndales, the "lovable, yet klutzy family with whom all Americans can identify." Led by Percy Wyndale, family patriarch and certified klutz, the adventures of the Wyndale family brings humor back to the insurance game.
The campaign was created by marketing agency RSA and Truelight Entertainment and used artists and producers from The Simpsons, King of the Hill, Dilbert and Ren and Stimpy.