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Gambling Viral Thanks God For Football Wicked Chops points to a viral campaign for online gambling site Bodog which consists of three outlandish videos involving unlikely wagers all which close with "Thank God There's Football...So We Can Bet On Things That Really Matter" TBS Gives Us Seinfeld Serenity Now Here's a little viral micro-promo, called Serenity Now, for the TBS re-run of Seinfeld riffing on the series' use of the term, "serenity now.: Punk-Ass Stroller Babies Promote Game Promoting its new street racing game, LA Rush, Midway Games has launched a viral, called Pimp My PushChair, created by Maverick, which has a couple of "punk-ass motherfucking" street-wise babies bustin' on each other's bling in their tricked-out strollers. Enough said. The Sun Offers Super Chants For Super Goals To promote its Saturday, Monday and Thursday pullout, Super Goals, The Sun has launched Super Chants, a site where visitors can create custom chants, play them and them send them to a friend. Not bad, if your into the whole soccer...uh..football thing. The site was created by Tequila. Contests Seeks World-Class Virals, Only UK Agencies Invited U.K. Channel 4's IdeasFactory, along with viral email collector Bore Me, digital agency DS.Emotion and viral promoter Hot Cherry have announced "Germ," a viral email contest which seeks viral ideas that "get the whole world talking." Oddly, according to contest rules, only U.K. agencies, apparently, are able to get the world talking as U.K.-based agencies are the only agencies welcome to enter the contest. Though, it seems, the "general public" is allowed enter as well. However, it's not clear whether that refers to worldwide general public or U.K.-based general public. Close-minded contest or not, the winning agency, in an even odder, oxymoronic move is promised by contest organizers to have it's work seen the world over via seeding by Bore Me. In a not so oxymoronic but clandestine promotional move, all of the companies hosting the contest have, surprise, a stake in viral advertising and, with the contest putting them into contact with top viral marketers, the hole thing is basically a new business endeavor for the organizers. Nifty. Burger King Gets Farked, Sells Halloween Masks Burger King has scored a branding coup. It's Burger "King" has been Farked. After being posted to Fark October 4, there are hundreds of images of the "King" taking on all sorts of personas such as the Army's "I Want You" guy, Bush's Supreme Court pick, Santa, Jesus, Larry King, Colonel Sanders and even Ronald McDonald himself. Not to be one-upped by it all, Crispin Porter + Bogusky is capitalizing on mask mania with the launch of BK Masks, a site where visitors can buy masks of the King himself and the famed Subservient Chicken. Wouldn't it just be sweet for Burger King and CP + B if this actually took off and kids across the country appeared at your doorstep wearing these masks? That would be successful marketing. Magazine Lures Guys With Cars and Girls Promoting a the Australian men's magazine Explode, Soap Creative has launched a "customize your ride" game, called Bling My Bomb, in which visitors choose their vehicle and customize it selecting color, wheels, graphics, engine, plates, horn, your street scene and yes, the hottie that will ride with you. Sorry, ladies, this one's for the guys. Besides, you probably don't want to visit a site that treats women like hood ornaments. Oh please. After all, it's all just fun and fantasy for single-minded guys. That said, Explode will be happy to know we actually spent a significant amount of time on the site crafting our ride. Word of Mouth Faces Legally-Induced ConundrumAs word of mouth marketing spreads, lawyers, who can't keep their hands off anything, are circling the medium questioning its adherence or lack thereof to FTC guidelines. Putting it simply, Reed Smith Chairman of Advertising and Marketing Law Douglas Wood told Ad Age,"If the motivation for [an endorser] is to profit from his or her endorsement, that connection probably needs to be disclosed. But since disclosure undermines the value of buzz marketing, advertisers are in a Catch-22." That simple statement presents a gigantic problem for buzz and word of mouth marketers who, while stating they fully support disclosure, can't avoid the notion true transparency can lessen the effectiveness of this form or marketing. UPDATE: The Word of Mouth Marketing Association has responded to the Ad Age article in Comments and clarified it's stance on word of mouth marketing on it's own site here. Arctic Cat Help Snowmobilers Hunt Moose Snowmobile maker Artic Cat has launched Moose on the Run, a quirky microsite with all sorts of tips for moose hunters. There's the usual game, moose translator, mini movies in which moose ride snowmobiles, moose pictures, moose profiles, a moose trap contest (which is closed) and, unlike some other non-transparent marketing efforts, an actual link to the Arctic Cat website. It's good work. Dell Promote Ditty With Fat (Not Phat) Site Dell has gone all out to promote its semi-new Dell Ditty, a USB MP3 player with 512MB of storage, with dozens of slow loading, bandwidth-hogging videos featuring a goof Mitch Ferrins who attempts to teach dance steps K-tel style. Oddly, there's so many videos, it's unlikely they could all fit on the device being promoted. Yea, we know Dell is going for Kitch factor here but nothing's funny when it takes eons to download. 
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Source: Viral Video Chart
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