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Guys, and we do mean guys, this is painful. Very painful. But, very funny as well. To promote the Swedish teen film, originally called Hip Hip Hora, a movie that follows a 13 year old girl to a party where she does the usual teen things like get drunk and get hit on by older, 14-year-old boys, a microsite, under the new name of the film, The Ketchup Effect, was launched which contains a video caused us to mention the word "pain." It's not exactly the kind of teaser you see emanating from the U.S. which, of course, is why it's so good. Give the teaser a look.
AdFreak thinks it's ho-hum and perhaps an overuse of the company's apparent theme song, Groove Armada's I See You Baby, Shakin' That Ass used in ads and pissing off parents since 2003, but we love it. Perhaps it's the chance to grab some ass. Perhaps it's the infectious song. We don't know. We don't care. After all, it's just a fun little ad to introduce Renault's new 2006 Megane.
While this is definitely not as funny as their classic gay viral, New Zealand's 42 Below Vodka has, in its cheeky fashion, taken on celebrities for it latest viral.
MarketingSherpa needs agencies and companies using viral marketing and advertising to participate in this year's survey on Viral Marketing, and to submit their best viral marketing and advertising campaigns for the 2006 Viral Advertising Hall of Fame here. "Last year, we conducted the first survey, gathering practical information and data about Viral Advertising. We were blown away by participation from more than 2,400 survey participants," explains MarketingSherpa's Publisher Anne Holland. "We're interested in seeing year-over-year data, as well as this year's most successful viral marketing campaigns." The survey results will be available for free at MarketingSherpa.com and will be sent to everyone who participates in the survey. The survey deadline is March 17th; for campaign submissions, March 22nd. get thee virals submitted.
iPod Observer reports Microsoft was behind the creation of the iPod packaging spoof we had here earlier that slammed Microsoft for its overuse of design elements, snips and other call outs on it's packagaing. The video spoof demonstrated what an iPod package would look like if it came from Microsoft. Microsoft spokesman Tom Pilla told iPod Observer, "It was an internal-only video clip commissioned by our packaging [team] to humorously highlight the challenges we have faced RE: packaging and to educate marketers here about the pitfalls of packaging/branding,"
Nothing this funny, whether created internally or externally, is able to be contained. While the video has been removed from YouTube, you can view it at Google Video.
Everyone's jumping on this like a Puma Spoof ad so we will to. Clickz's Pamela Parker points to a viral video that mimics The Simpsons opening montage but with actual human actors. It's all done to promote UK satellite broadcaster BSkyB's airing of The Simpsons. Really nice work.
Writing in Forbes, the legendary Jack Trout pokes a hole in the word of mouth bubble claiming its nothing new and in early days basically accomplished the same thing by tapping "early adapters" with traditional marketing to get them to talk up a product. He riffs on both the positives and the negatives of the current flavor of word of mouth and questions the relinquishing of control marketers give up if they plan to enter the word of mouth space writing, "If I go to all this trouble developing a positioning strategy for my product, I want to see that message delivered. Buzz can get your name mentioned but you can't depend on much else." Certainly the current iteration isn't completely about giving up control as it's filled with tactics and strategies to control, guide, enable and direct the seemingly uncontrollable but, Trout does have a point.
Not that this viral ever made it to us unless it's the same one that is the source of that animated image we see all over the place of a woman getting yanked by her dog's lease. A site called Mount Everest Expedition tells the story of an 85 year old woman who plans to climb Mount Everest with her dog is really a viral campaign for Swiss mountaineering company Mammut. You can check out all the goify pictures and videos here.
If a girl signed up for this Plastic Assets credit card, we wonder if a Paris Hilton spending level would cause her breasts to explode or, perhaps, hang to her knees. Yes, The Plastic Assets credit card offers FeelGood Points for each dollar spent which can be redeemed for various surgeries such as tummy tucks, lips injections and breast implants. Applicants can sign up for various card programs ranging from the B card to the DD card. Yes, of course this site is fake and was created solely for the purpose of climbing to the top, which it did, of The Huffington Post's Contagious Festival. It also appears to be created by or at least sponsored by AOL as their banners are plastered all over the site. AdFeak links.
We're told this is a viral effort from Coke. It's a video called The Mouth which shows a bunch of guys (agency creatives goofing off perhaps?) talking into their video camera phones while pointing their phone at another camera to capture it all. The video ends with a product shot of Coke and a guy drinking a bottle of Coke while filming himself doing so. Weird. But weird usually works. Pointless does too. In fact, this could easily be swapped out for a cell phone company promoting its video cam. The video, posted on YouTube March 2, now, as of March 5, has 16,000 views. Hardly network television numbers but we'll watch where it goes.