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Gawker's Nick Douglas has a nice round up of the recent Levi's guys-jump-into-jeans viral video that scored 1.5 million views in a few days and how very similar it is to the Ray Ban vid that got 3 million views last year. From camera angles to music to YouTube posters with no previous videos to the increasingly more elaborate version of the stunts, the time-tested viral video strategy is laid out.
And it's all true. If you think about it, there's a definitive style behind most successful viral videos. It's formulaic sort of like...oh...this thing called advertising. Who knew?
"Don't you want to play with us," asks one of the Squad 81 cheerleaders whose mission it is to, apparently, help sell clothes for Company 81. The sweepstakes section of the site asks "Want these girls in your closet?" And the Send a Cheer Section asks, "Know someone who needs a little pick me up?" Witty. Well, yes, yes...and yes. Of course! Playing with cheerleaders, stuffing them into the bedroom closet and getting an...um...pick me up does sound like a lot of fun. I'm in. You?
Hey, remember that Zune Masks spot? Feed Company, which seeded it on YouTube and elsewhere, sent us metrics on how well it fared.
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Back in 2004, Singapore hottie Wendy Cheng, aka Xiaxue was just a blogger. But a very popular blogger. in Singapore, at least. Then, in 2005, a t-shirt company LocalBrand approached her to become their brand ambassador. It was sort of a big deal back then for a brand to tap the popularity of a blogger.
Xiaxue was sort of like iJustine before iJustine became iJustine.
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In case you haven't seen it (though it's a year old so maybe you have), here's the "banned" Wendy's Spicy Chicken Sandwich commercial it's creator claims he created but was not approved by the client. He says Wendy's has nothing to do with it but we're sure they're quietly smiling over the video's growing popularity.
Courtesy of law firm Hanson Bridgett, here's another contender for the WTF award. In the video, we've got four musicians (lawyers?) dressed in Lederhosen playing a tune as they walk to the Hanson Bridgett offices. That's it. Nothing else happens in this video save the appearance of what looks to be Apprentice bitch Omarosa towards the end.
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Check out this crazy Dove viral based on Japanese puppet theatre. It reminded us of that scene in Funny Face where Audrey dons black garb and does interpretive dance at the existentialist bar. Except imagine the protagonist is Ugly Betty, and body odor -- not materialism -- is the source of the world's problems.
Put together by Ogilvy Brazil for Dove Invisible Dry.
With a double edged sword, video guru Kevin Nalts offers up ten tips to marketers interested in doing that cool, viral video thing. From stealing ideas to using MC Hammer to predominant use of boobs to always using rap to making sure management approves the effort to not giving a shit about what people say about your brand, Nalts' tips will assuredly guarantee you success on that awesomely cool viral video idea you are planning.
Well that was a lot of money wasted just to tell us hiring a professional photography studio is better than using speed cameras to get the shot. and doesn't everyone just love a "viral video" that bores you for 1:15 and then causes you to utter "WTF?" during the last few seconds? But don't listen to us. We don't know anything. We're just a lame ass ad critic. We're sure there's at least a handful of people out there that will like this and that's all that matters.
"Please find the attached viral." Seriously? Seriously? Could that be any more 2006? Or was it 2005? Wake up people! For those still asleep, let us offer a bit of help. Repeat 300 times, slap yourself on the forehead, repeat. "A viral is not a viral until it has become a viral. Viral is a result, not an intent. Just because I call something viral does not mean it will become a viral."
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