Levi's Jeans Backflip Video Supports Viral Formula
Gawker's Nick Douglas has a nice round up of the recent Levi's guys-jump-into-jeans viral video that scored 1.5 million views in a few days and how very similar it is to the Ray Ban vid that got 3 million views last year. From camera angles to music to YouTube posters with no previous videos to the increasingly more elaborate version of the stunts, the time-tested viral video strategy is laid out.
And it's all true. If you think about it, there's a definitive style behind most successful viral videos. It's formulaic sort of like...oh...this thing called advertising. Who knew?
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Totally agree with you Steve. As Gawker points out the Levi's videos were created by an agency Cutwater and seeded on the web by Feed Company http://feedcompany.com/about/ , the same company that was responsible for seeding Ray-Ban's viral video hit last year. Successful videos definitely don't happen on their own.
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