In a coup to position itself as the refresher of choice for discriminating grown-ups, last year Schweppes Europe launched the Schweppes Short Film Festival.
Like Little Minx's Cadavre Exquis ("Exquisite Cadaver") project, five directors from The Sweet Shop were tasked with creating short human dramas for the 'net, the only requirement being that each film contain a "Schhh Moment."
"Consequently all the shorts make reference to Schweppes at some point, however this product placement is thankfully subtle and clever," says Creative Review, which posted the films on its blog.
"Cheaters" depicts a guy destroying the car and motor home of his cheating wife's beau -- using a boat suspended from a crane.
And in the event you wonder why, just wait for them to talk. Then you'll go "...ohhhh" -- and maybe, if you're like us, you'll have a weird inexplicable desire to watch Deliverance.
Berlin agency Aimaq Rapp Stolle promotes HEAD's new "Speed" racquet with a little extra-extra action from Serbian tennis star Novak Djokovic. Apparently Speed makes him so virile that he manages to run into the aisle and spit game at a blonde before the ball even returns to him.
But "spit game" is an understatement; the guy busts out with balloon animals (which would've been enough to impress us), boy band moves, nipple tassles, and seals (both animal and Navy).
"Witness what happens when the awesome power of Nestea collides with the local bowling alley. Get ready for mayhem, hilarity, and just a hint of comical destruction." So says the YouTube description for this real fake viral [post-jump].
"dumb. bad attempt at viral nestea. I like the drink though. You don't need an idiot fake bowling. If that were a real bowling ball, that's what would've made it viral."
So says a comment there.
Sorta. Using YouTube's annotation editor, director Dennis Liu and Krystalline Armendariz animated basically every clip they could find for this Kyle Andrews music video
called Sushi. It's all technique tied to the rhythm of the song more than anything relating to the song's lyrical meaning. Wait, unless the feels so real
lyrics actually does play off the artificial world of YouTube. But, YouTube is
real I thought. Hmmm. So maybe there is
a deeper meaning at work. Yeah, know what, just shut up and watch. Why?
Because that's a sick amount of editing here and sometimes a cool video is just that.
Hilarious! And finally! Viral breaks the fourth wall and spoofs in this Mini viral that's not a viral that, well, may actually turn out to be viral after all. This rocks. Isn't it about time we crapped on all the fake videos out there from the likes of RayBan and Levis? Yes, indeed, it is time. And this one does it superbly.
London's The Viral Factory just hit us upside our delicate craniums with "Extreme Sheep LED Art." You may not be able to wrap your brain around that right away, but it's exactly what it sounds like.
The video, a promotion for Samsung's LED line, is equal parts hilarious, a brainfuck and painful to watch -- painful because it's long and about sheep, a brainfuck because the sheep are being (EXTREME!) shepherded in such a way that they reproduce high art (sort of), and funny because THEY PLAY PONG. USING THE SHEEP.
Grand in its unyielding over-the-toppiness -- brought extreme fishing to mind for a sec -- and reviews on YouTube have been favorable. As always you've got the more eloquent members of the human race arguing over whether or not this was "enhanced" -- or demonstrating superiority with their absolute certainty: "fake as hell."
(*shakes head sadly*)
It's called "Ken Block Gymkhana Practice." (But what is Gymkhana?, you ask.)
We didn't really get the big deal, but that was before we realized our fingers had burrowed into the glass tabletop. Then Ken Block did donuts around a guy on a Segway, and it was like, "Ohhh."
(It's racer porn. Plenty sexier than that one time you watched two Ford Fiestas tango in London. Even if you're not a speed junkie, the handling depicted in Gymkhana is fit to give you tingles.)
Mad Media put the video together in collaboration with Ken Block, DC Shoes and Subaru. Stats listed below.
Every once in awhile you come across some viral propaganda that's actually pretty neat, actually. (Consider.)
Hoping to reignite the sleeping flames of The Watchmen comic series fans, Rubber Republic launched a YouTube channel to populate with retro news stories.
Commentary's mostly favourable and views are high: all signs of happy viral life. People seem impatient for more news stories to appear as the public release of The Watchmen draws near. (In theatres March 6, boys and girls.)
We're suckers for an elaborate backstory, so this is some pretty cool shit. Hopefully the film will maintain the same fidelity to the spirit of the original comics.
Find more goodies -- including a retro game, widgets and all the necessary social network tie-ins -- at thenewfrontiersman.net. One of the videos has also been posted below.
In the midst of what has suddenly become Super Bowl XLIII advertising madness, there are, though hard to believe, marketers running campaigns that have nothing whatsoever with the Super Bowl.
One such marketer is Activision which recently launched one of those clandestine, ARG-style, mysterious, who's-behind-it viral thingamabobbers.
There's a "breaking news report" video which covers a murder tied to a Russian government conspiracy. There's a website that talks about hidden Russian secrets dating back to the 1950's. There's Twitter accounts. There's facebook profiles. All the ingredients are there.
We'd dig further to find out what it's all about but someone else already has. You can read all about it here.
And yes, it's all just for another stupid video game.