There's an Italian viral effort floating around called Save the Text Save the Words. Could it be a promotion for Heroes? We have no idea. There's a video on YouTube that features a guy named H725 who claims to be from the year 2059 and says text and all written words have disappeared. He's returned to ask our help in saving the text which he says began to disappear this September 27. He says a person or organization he refers to as Bright.ly started it all and he's returned to hunt the entity down and eliminate it.
H725 returned from the future with a screen-like device that allows him to show the progression of words disappearing. He uses the device in the video to show the missing letters of words. One commenter to the original post on the campaign's (well, what else are we gonna call it?) blog posits its got to do with advertisers usurping language and even mentions the Mike Judge film Idiocracy in which the future has been completely dumbed down by technology and the erosion of culture. Whether or not that has anything to do with this we know not.
more »
- DraftFCB...in need of anything good these days...has landed the $200 million 2010 U.S. Census campaign. We can only imagine the creativity that'll come out of this one.
- This is over a year old. Don't know how we missed it. Although, knowing us, we didn't miss it and have simply forgotten we covered it. Anyway, watch Will Video For Food's Kevin Nalty take on the role of viral video broker and lampoon the early days of big brands misunderstanding YouTube.
- Copyranter has what he's been told is the CP+B script for Al Gore's not-yet-released Climate Project commercial.
more »
We're a little late on this one, but it's worth mentioning anyway because finally there's a way to express the impact and meaning of Web 2.0 without verbally fumbling with "blogs," "collaboration," "synergy" and other bullshit buzz we've been hammered with and hammering others with so relentlessly.
After some trial and error, anthro professor Mike Wesch has perfected his text-based thesis on the evolution of the word, technology and ourselves in Web 2.0.
Definitely worth the watch. The progression from paper to text is a little painful if you've seen it 34598349058 times like we have, but it's nonetheless an elegant process and the ending is still pretty moving. Thanks Lee Hopkins for tipping us off.
Now Wesch can roll up his sleeves and start on his next project: Web 3.0, a web far more tangly than the one we've just finished weaving. But it isn't just around the corner, it's pretty much already here.
When someone sends us some "virals," which by itself a complete non-sequitur, we usually hover precariously over the delete button but this "viral" from Romania sparked our interest enough to watch it to completion. If you've ever had dentist office fears and enjoy over-the-top horror references, you just might like this commercial for Orangina.
Mr. T, the earring-sporting punk-squasher from our '80s childhood, occasionally makes quirky ad appearances in which - to our surprise - he never seems to age.
And neither do his cameos seem to share a rhyme or reason. In a complete 180 from that last Snickers jaunt he did (see link above), he's just appeared in a string of Hitachi ads for virtualization technology.
more »
It's amazing to us the lengths some people will go to accommodate all the creativity Google allows them to employ.
Perhaps because the smug techies got bored with their hand puppets, the search engine/marketing mavens/whatever-else-have-you's have launched a collaborative video campaign for Gmail. All you have to do is print out the little red envelope and send in a video of yourself passing it on in some creative way. If you express sufficient esprit de coeur, maybe they'll add you to the final cut.
There are a few here.
In the end this is going to make a really neat (deliciously viral) ad that (once again) demonstrates with what ease Google can pwn its competitors by harnessing collaborative energy without the needless expense of an ad agency.
< / sarcasm >
Just as the Obama Girl professed her love for Barak Obama and the Giuliani Girls defended Rudy against Obama Girl's posses in a street fight, the Romney Girls, other wise known as the the very beautiful Barbadoro Triplets (Cynthia, Caroline and Christine), are out with a Barely Political-created Obama Girl attack ad on behalf of Mitt Romney that ends with a not so subtle jab at polygamy, which, of course, is totally in style now with the success of HBO's Big Love.
A song by the Barbadoro Girls - who are from New Jersey and do actually write and sing - will follow in a month or two along with a video. Bostonians, watch your sidewalks for the next Obama Girl Throw down.
Perhaps it's because we're squarely East Coast. Perhaps it's because sequels rarely, if ever, surpass the greatness from which they spawn. Perhaps its that we're much more prep at heart than West Coast Whacked. Perhaps it's just that this JWT New York-created Smirnoff Tea Partay sequel, Boyz in the Hillz, simply isn't as good as the original.
Oh sure, it rips West Coast oddities just as the original ripped East Coat preppy life but it doesn't seem to have the wit of the original. Of course, we could be completely wrong and this sequel may go on to garner millions more views than the millions the original achieved. Time will tell. But according to East Coast Tea Partay frontman Prescott, "those West Coast rappers are whacked, yo!"
Some time ago we got word that Sisley released this racy ad featuring allusions to coke, the unofficial talc of the modeling world.
Later Benetton Group, the parent company, left us a comment stating this work is not formally associated with the Sisley brand. The statement included a push for Sisley's latest campaign featuring Stephanie Seymour, "worldwide recognized as an icon of fashion and beauty."
An image from said campaign is at left. It's so much less racy (and infinitely more creative) than the coke-whore glamazon variation. < /sarcasm >
Inspired by these curious events, MyItThings wrote a post on fakedvertising that pretty much states Sisley (or someone who loves the company enough to throw together some pretty well-made creative) pulled a clever one with this effort.
Way to go.
When we viewed the latest Obama Girl video in which she squares off against a trio of Giuliani Girls, we, of course, enjoyed watching Obama Girl, the beautiful Amber Lee Ettinger, shake, twist strut and generally amaze us with her beauty. But, every so often our eyes were distractingly drawn to one of the ladies in the Giuliani posse who seemed to curvaceously jut outward in every direction. With each bend of the hips and thrust of the chest, seemingly impossible curvaceousness filled the video as if Amber Lee weren't even present.
A little digging reveals the woman to be none other than former WWE Diva and model Rebecca Dipietro who does, indeed, posses amazing curves and isn't afraid to show them off. Anyway, as you know, it's probably just us and non one else suffered this distraction from the beautiful Amber Lee but we thought we'd make you queezy by sharing because, well, we like to emotionally mess with our readers.
|
@adrants
@stevehall
|
