Oh now this is hilarious. Hilarious enough to garner almost half a million views in four days. It's a video from the ASPCA letting us know there are millions of viral videos...uh, animals...waiting to be adopted.
The video, created by Mekanism, features Nightline's Dan Harris and his amazing hovering cat. When Dan leaves for work, Hovercat starts the party which, apparently, doesn't end until Dan comes homes from work at the end of the day.
The cheeky play here, of course, is that pets aren't just pets any longer. They're viral videos waiting to happen. Whatever works. If it gets animals out of a shelter and into a home, we can't really complain.
Looking for that cool, branded video someone just told you about? Having trouble finding it? Now it may be a bit easier. Sharethrough.tv has launched a service that lets you search for the best, most influential and most talked-about branded videos across the web.
Marketers and agencies can use Sharethrough.tv to drill down to the specific videos they are looking for whether it's by a particular brand, video type or industry vertical. For example, a creative agency can use Sharethrough.TV to quickly find examples of documentary-style branded videos in the auto vertical and use those videos to inspire their client and creative team before going into production. They can also use Sharethrough.tv as a mechanism to showcase work and be discovered by potential clients.
Launch partners for the site include companies such as 72andSunny, EVB, Mekanism, Pereira & O'Dell, Seedwell and many others.
A post on buzzfeed entitled, Dudes Failing to Get Their Susan Glenn In 11 Gifs, contains animated gifs of epic fails guys make as they try to impress their girl. A link in the description leads to My Susan Glenn. In the Facebook group Suxorz, a group that collects epic social media failures, BlogAds Founder Henry Copeland wonders whether or not this is just "a lame seeding for some movie... or just the first of some supersmart social campaign?"
A link from My Susan Glen leads to a definition of Susan Glenn on Online Slang Dictionary. One of the definitions is "A hokey attempt at marketing a movie. Possibly one starring Zooey Deschanel."
We wonder too, Henry. It could be interesting. Or it could simply be another epic fail you discuss during your next Suxorz panel.
UPDATE: Susan Glenn revealed.
Along the lines of the Ray Ban viral videos, social music app Music Bunk uploaded a video entitled Vinyl Throw last week which features several friends tossing records onto a turntable. Much like the Ray Ban videos, the records land perfectly on the turntable. The video has earned almost 500,000 views in it's first week with no paid distribution.
MusicBunk lets you see playlists created by friends and the songs they're listening to, and allows them to post comments, send them to Facebook and Twitter, and check out new music straight from the app.
For the last week, the video story has remained unbranded. With a hint in the title and subtle logo placement in the video, we've left a cookie trail to MusicBunk.
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In classroom session during Internet Week, Rocketboom Executive Producer Barry Pousam discussed four pillars of viral marketing; congruency, emotive strength, network involvement ratio and paired meme synergy.
Illustrating the importance of maintaining congruency (the right brand, the right audience, the right medium) when launching something a marketer hopes will become viral, Pousam used a reverse example. Citing the Chevy Tahoe disaster in which the brand asked people to create their own commercial with supplied assets, Pousam argued the brand missed the mark when it opened up the contest to anyone on the internet versus somehow limiting it the suburban soccer moms to which it was more appropriate. To Chevy's credit, the brand left the negative videos up for a while.
Want to know how to make a viral? French magazine Jalouse and Matthew Frost think they have the answer. Check out this concept put into action video that clearly explains exactly how Frost plans to create this would be viral which, itself, is actually the "viral." Pretty cool. And we might actually be able to call it a viral since it's achieved almost 100,000 views.
Copyranter shares an interesting new "commercial" from LG. It's really quite brilliant and does a nice job highlighting the product's primary feature. Though we're not quite sure LG would actually want you to do what the guy in this video does.
Good God, this is disturbing! If you haven't already seen it, we won't give away the ending but be warned, it isn't pretty. Social media company Denizen created this Santa-themed holiday video for gaming company Destructoid. The video has already been viewed 1.75 millions times across several platforms and has been shared on Facebook 83,000 times.
With over 400,000 views already, this so-bad-its-good "viral" from Skittles is bound to actually go viral. Copyranter hates it. and we can see why. It's hideously annoying. But it does have its redeeming qualities. As "virals" go, wacky and weird usually work. And this video is full of wacky and weird. But what we like most about it is how much it reminds us of the high school hotties we so loved to see in gym class wearing their piped shorts and tube socks. Now its fashion. Back then, it was just what you wore to gym class. But it was still hot. And hot in a way that was natural. Not contrived as it seems today.
Tips and tricks for creating yet another lame "viral campaign."
1. Make sure you shake the camera when filming as if you were having a seizure. Because everyone knows only professional camera operators can hold a camera still.
2. Make sure you employ painfully contrived situations such as two female friends who are far too old to actually be caught dead on camera singing, "Don't you wish you were hot like me?"
3. Make sure you feign fear and incessantly zoom in and out on a mundane "clue."
4. Always type "WTF?!?!?" in the description of your video.
5. Hire a grandfatherly figure to lend some levity and calm to the stunt because, hey, grandpa never lies.