WD-40 Pen Gets Buzz Marketing Boost From P&G's Vocalpoint

Just as they did with teen buzz marketing entity Tremor, Procter & Gamble has opened up its 500,000-strong Vocalpoint, a buzz marketing program for moms. WD-40 in using Vocalpoint to create buzz about its new No-Mess Pen, a pen-sized lubricant that extends usage of the company's spray can version of the product. For now, Vocalpoint will be the only medium though which the product will be advertised.