WD-40 Pen Gets Buzz Marketing Boost From P&G's Vocalpoint

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Just as they did with teen buzz marketing entity Tremor, Procter & Gamble has opened up its 500,000-strong Vocalpoint, a buzz marketing program for moms. WD-40 in using Vocalpoint to create buzz about its new No-Mess Pen, a pen-sized lubricant that extends usage of the company's spray can version of the product. For now, Vocalpoint will be the only medium though which the product will be advertised.

by Steve Hall    Mar-22-06   Click to Comment   
Topic: Word of Mouth   

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