Life Might Take Visa But 'America Runs On Dunkin'"
Sounding oddly similar to Visa's new tagline "Life Takes Visa," Hill Holliday has just introduced a new tagline for Dunkin' Donuts: "America Runs On Dunkin'" Hmm. Well, we're not complaining. After all, there's isn't much more you need to get through life than a credit card and caffeine. There are eight spots in the campaign, most of which play like music videos and do the whole coffee as lifestyle thing. Our favorite, Pleather, rocks on about that annoying summer problem of legs sticking to leather/pleather car seats. The campaign also includes nine radio spots, print, in-store advertising, outdoor and online.
UPDATE: Hill Holliday lays out all the work and the thinking behind it on their new website/blog.