NASCAR Extends Brand With Bikinis, Clothing And Shoes
Acknowledging forty percent of NASCAR fans are women, Adrants reader John Brock tells us the organization is discussing a licensing agreement with a fashion label to created a line of NASCAR branded swimsuits. NASCAR already has is named slapped on women's shoes, coats, purses and clothing so bikinis certainly make sense. NASCAR hopes to boost sales of women's goods from $84 million five years ago to $250 million this year. Of the 40 percent of female NASCAR fans, 51 percent said they'd go to retailers who carried NASCAR clothing.