Ford Boldly Moves Where No One Will Care

ford_bold_moves_1.jpg

Thanks to Jalopnick and the blog's Flicker photo, we can wallow in the aimlessness of the new Ford "Bold Moves" ad campaign. We've already whined about the stupidity of the new tagline so we're too taired to care about the ads. You can see them here and tell us what you think.

by Steve Hall    May- 4-06   Click to Comment   
Topic: Brands, Campaigns   

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Comments



Comments

I disagree. I applaud Ford for showing people with their products. The colors and emotion are great. And that red Mustang is hot!

Posted by: Ford Fan on May 4, 2006 12:53 PM

I Don't love them, but I think you're being far too critical. I think they are positive step in the right direction. I can see the campaign having long legs and evolving very well...And as far as the tag goes I think it's pretty smart. If Ford can become know as "Bold" and own that...good for them.

Posted by: G on May 4, 2006 1:06 PM

I like the simplicity of the concept. I just think creatively, they took it one step too far.

They definately need to take a BOLD step to improve sales...or else!

Posted by: John Boy on May 4, 2006 1:27 PM

I think if you drop the B from Bold you'll see exactly what this campaign is all about, all these ads do is set the Ford brand back over twenty years.

Posted by: Simon on May 4, 2006 1:36 PM

I think if you drop the B from Bold you'll see exactly what this campaign is all about, all these ads do is set the Ford brand back over twenty years.

Posted by: Simon on May 4, 2006 1:36 PM

Ummmm, what's the word I'm looking for... Boring. The new tagline does nothing for them. Bold moves? a bold move would be doing something completely innovative and setting themselves away from the herd. Introducing throwback vehicles, that's not bold, need I bring up the Charger & PT Cruiser. Definitely prefer "Built Ford Tough"!

Posted by: Paul on May 4, 2006 1:43 PM

Ride it like a Ford, however much I hate the damn song, is more effective. They are definitely not boldy going were no one has gone before.

FPOS.

Posted by: John on May 4, 2006 2:32 PM

These spots remind me of a saying the great Steve Bautista has: When a person talks to himself, it's called insanity. When a client talks to himself, it's called advertising.

Posted by: Bob on May 5, 2006 9:02 AM

Yet another client with lots of money, and no idea.

Posted by: Sean on May 5, 2006 9:44 AM

I believe this commercial needs som Sumo Wrestlers!

Posted by: Ty on May 10, 2006 1:22 PM

I believe this commercial needs some Sumo Wrestlers!

Posted by: Ty on May 10, 2006 1:22 PM

The next in the series is Bold Flashes, with a dirty old man opening his raincoat.

Posted by: frodo on June 21, 2006 8:58 PM







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