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Sony Vaio Colorizes, More Contextual Corrigendum

sony_vaio_color.jpg

- Adverbox highlights a new campaign from Sony for its line of colored notebooks computers which consists of television, transit and magazine. It was created by Ignited Minds.

- American Copywriter says leave the industry jargon out of your ads and remember to speak in your target audience's language, not your own.

- Not to be outdone by Burger King's Hollywood Aspirations, GM has kinda sort but not really said they're going to make a move as well but they have no idea what it's going to be about, who will star in it, who will fund it or how it will be distributed.

Here's yet another online contextual advertising oddity. It's a banner for Caron Trust next to pictures of fiery Beirut.

- Campus Media Group is looking for organizations that want to reach college students this fall. Each year, CMG chooses one organization that has a message it needs to share with the 18- to 24-year-old demographic. CMG will work to have ads placed in some of the nations top college and university newspapers free of charge for a period of one academic school year.

Written by Steve Hall    Comments (0)     File: Campaigns     Jul-18-06  

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