Screw Metrosexual. Metronatural is the Cool New Made Up Word

seattle_metronatural.jpg

Seattle, home to Seattle Grace, McDreamy, McSteamy and...oh wait...that's the TV show. Though just like the show, the real Seattle likes to make up words too and has defined itself as Metronatural, a sort of mash-up representing the Seattle metro area's close proximity to vast, natural wilderness. No doubt, this word will get much play in the media and we can't wait for New York-based Gawker's take on it seeing as New York is/was home to the Metrosexual. Anyway, we're told this bit of brilliance is the result of a year's work. Seattle-based agency Exclaim is to be blamed...uh...credited with creating the concept which will, we're told, be plastered all over the world as part of a worldwide publicity campaign.

by Steve Hall    Oct-20-06   Click to Comment   
Topic: Brands, Campaigns, Strange   

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Comments



Comments

Metronatural? Does that mean they run around in the buff up there in Seattle? Depends on your definition of 'natural." A natural wasteland?
Like most little home made words it will take a lot of marketing to make it work. Its a little like Omaha's "O" who knows what that bit of stupidity means.

Posted by: Roy on October 21, 2006 9:44 AM

Oh for christ's sakes, this bullshit is ridiculous. Excuse me while I punch myself in the nuts a few times for all of humanity on this one.

Posted by: Fed Up on October 21, 2006 12:56 PM

"Fed Up" I truely hope you have the physical attributes to accomplish your goal. The problem with most of the little witty sayings is that they mean nothing outside of the city limits. Few can do what New York has done. Most hang around for a year or two and then the next one hits the local headlines.

Posted by: Roy on October 21, 2006 3:00 PM

Yeah...well...you try sellng the Seattle "brand" (whatever the hell that means) and not use the words 'latte', or 'rain', or 'pedophile'. Not so easy is it?

Posted by: Mike on October 23, 2006 1:09 PM

Yeah...well...you try sellng the Seattle "brand" (whatever the hell that means) and not use the words 'latte', or 'rain', or 'pedophile'. Not so easy is it?

Posted by: Mike on October 23, 2006 1:09 PM

Yeah...well...you try sellng the Seattle "brand" (whatever the hell that means) and not use the words 'latte', or 'rain', or 'pedophile'. Not so easy is it?

Posted by: Mike on October 23, 2006 1:11 PM

Yeah...well...you try sellng the Seattle "brand" (whatever the hell that means) and not use the words 'latte', or 'rain', or 'pedophile'. Not so easy is it?

Posted by: Mike on October 23, 2006 1:11 PM







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