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Scientists Brand Bugs, Brave New Frontier for Advertisers

branded_butterfly_wings.jpg

Nothing is safe from becoming adspace, not even bugs, though to be fair we could consider it a return to our roots since we branded animals way before we started branding other stuff. Scientists have just placed a small logo onto a genetically engineered butterfly.

Isn't that exciting? We're embarking slowly over the threshold of Vuitton-stamped lepidoptera. If that doesn't turn you on just ever so slightly, we will call you a liar and challenge you to a duel. - Contributed by Angela Natividad

Written by Angela Natividad    Comments (3)     File: Strange     Nov-29-06  

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Comments

Would this be considered a PR stunt? What do butterflies have to do with GM or their target market?

Posted by: Student on November 29, 2006 03:09 PM

When did advertising ever have to have anything to do with the product or medium? That's like asking a platypus to explain itself.

Posted by: Angela Natividad on November 29, 2006 03:46 PM

Maybe I can sell branded bugs on my web site, www.BugsGoneWild.com. Sounds feasible.

Posted by: bob on November 30, 2006 01:27 PM

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