Doritos Consumer-Generated Spot Shines

doritos_winner.gif

We have to admit, we were skeptical about the whole Doritos consumer-generated media thing but the commercial that won the contest turned out quite nice. It's not the one we thought would win but the humor of the guy getting distracted by the hot girl and the girl, herself, tripping all, one assumes, because of the effect Doritos have on people, was brilliant.

by Steve Hall    Feb- 4-07   Click to Comment   
Topic: Commercials, Super Bowl 2007   

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Comments



Comments

Brilliant?? Are you serious? The ad was sophmoric and simplistic. The fact that the work from ad agencies was hardly better is sad, but this spot wreaked of student project from start to finish.

Posted by: Steve on February 5, 2007 1:10 PM

Brilliant?? Are you serious? The ad was sophmoric and simplistic. The fact that the work from ad agencies was hardly better is sad, but this spot wreaked of student project from start to finish.

Posted by: Steve on February 5, 2007 1:11 PM

Yes... It was brilliant! People are talking about it... it was memorable... It was pretty much the only worthwhile commercial out of the bunch.

And, note to Steve... Doritos are rather sophmoric and simplistic snack foods, no? I mean, its not like anyone really expects you to be shoveling froi gras on them... They're fun party food... the message fit the product.

Posted by: Charlie on February 5, 2007 1:48 PM

Brilliant?? Are you serious? The ad was sophmoric and simplistic. The fact that the work from ad agencies was hardly better is sad, but this spot wreaked of student project from start to finish.

Posted by: Steve on February 5, 2007 3:19 PM

Sorry about the multiple postings. Obviously brilliance is missing on my end as well. As far as eveyone talking about it, they are talking about the fact that it was a contest, not the commercial itself. Dorito's had scored a PR victory before the spot ever aired, that doesn't mean the spot was good. Furthermore, the product being simple doesn't mean the marketing behind it should be. That's insulting to all the smart advertising that's been done for simple products historically (beer, snack foods, shoes, video games, etc.)

Posted by: Steve on February 5, 2007 3:27 PM

i heard the video cost $12 and change. Very well done IMO and hopefully indicative of the coming trend in consumer generated media.

Posted by: video contests on February 6, 2007 6:08 PM







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