Nissan SUV Becomes Skateboard, Gets Ridden by Giant

nissan_skateboard.jpg

Bucky Turco sends us this very, very cool U.K. commercial for the Nissan Qashqai SUV in which the vehicle is used as a skateboard to demonstrate its agility. A giant-footed person hops on the car and takes it for a spin as if it were an actual skateboard. The results are impressive. We like

by Steve Hall    Feb-23-07   Click to Comment   
Topic: Best, Commercials   

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Comments



Comments

uh- jeep did the exact same thing here stateside. a giant robot-person looking thing takes one of those new smaller jeeps for a skateboard ride. it's currently in heavy rotation on major networks.

how are you guys giving props to a UK commercial while overlooking the same concept being executed stateside?

Posted by: dj mirateck on February 23, 2007 2:46 PM

We're not overlooking anything and if you've read us long enough you know we love to feature stuff we like and think is good whether it was created two years ago, yesterday or already done by someone else. But thank you for confirming what we already know about our industry: we love to "borrow" other's ideas.

Posted by: Steve Hall on February 23, 2007 2:52 PM

The Jeep execution is far superior.

Posted by: Shark [TypeKey Profile Page] on February 23, 2007 3:04 PM

The Jeep execution is far superior.

Posted by: Shark [TypeKey Profile Page] on February 23, 2007 3:05 PM

The Jeep execution is far superior.

Posted by: Shark [TypeKey Profile Page] on February 23, 2007 3:06 PM

similar executions of a concept often surface in short waves on a kind of subconcious level all over the industry. My current favorite is done by the director PES for Sneax shoes!

that's how creativity bubbles in different flavors...i love it. Check it out below

http://www.eatpes.com/sneaux.html

medicine man

Posted by: medicine man on February 23, 2007 10:57 PM

according to adcritic, the spot itself is credited to TBWA/paris... and while it may be pretty similar to the Jeep spot, skating and cars have been pretty popular lately on the whole. Citroen did the whole giant-robot skating last year for the C4, and Audi ran a spot in Germany last year with a TT riding a half-pipe. There are so many ideas out there, it's hard to point fingers - especially with relatively simple concepts. It's more idea sharing than anything - and if it leads to popular spots, I'm all for it.

Posted by: Doctor on February 24, 2007 12:10 AM

It's more idea sharing than anything - and if it leads to popular spots, I'm all for it.

ah... so the idea of Karl Marx wealth of ideas. This would be great. I shared my ideas freely years ago. I'm not even sure they were so original, but a few people oooed and ahhhhed over them for 5 seconds before they moved on. Then when I wanted one of my ideas back in sharing the fun, some big bad corporation said they owned them anyway.

Posted by: marischa on February 24, 2007 9:33 AM





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