Walking Lightbulbs Promote GoaFest Ad Show
Leo Burnett Mumbai puts AAAI's GoaFest ad festival on the map with a set of Youtube videos personifying ideas that might pop up during the event.
The videos were sent to marketing and creative people in India over a week's time and have since circulated the subcontinent, allegedly launching GoaFest into the worldwide advertising community as India's advertising award show of note.
That's some big talk for a bunch of illuminated heads. We like the notion of encompassing broad concepts in a short tongue-in-cheek clip, and with most they did a great job. Unfortunately we think the humour is lost outside the professional ad world (and maybe that's okay). After sharing a couple of clips with our friends they gave us the "WTF?" face and forced us to sit through another episode of Homestar Runner.
Check out more videos from the same promotion here:
Arty farty ideas (we liked this one a lot, actually)
Interactive ideas (note lack of ball)