California Lottery Introduces Yet Another Way to Waste Money

california_raffle.jpg

Foam fingers, branded chests, emblazoned sweatshirts, goofy looking hats and all manner of flags are usually reserved for sports freaks who seem to get more excited about a game than whether or not their kid got honors in science. That's not the case with the California Lottery's Raffle, which spared none of this goofiness, and added some of its own, all to promote its next best way for people to piss away their hard earned cash. BBDO mastered this got editing help from Umlaut. Yea, we know. Who cares about editing but they sent the press release so it's only fair we give props.

by Steve Hall    Mar- 4-07   Click to Comment   
Topic: Commercials   

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Comments



Comments

Hey, that's a riot! Rant away about politics and gambling, but if it weren't for those who introduce "Yet Another Way to Waste Money", this industry--not to mention your job--wouldn't exist.

Posted by: ichabod on March 5, 2007 1:23 PM





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