Elisha Cuthbert 'Captivity' Billboard Campaign Yanked

captivity-cu.jpg

Even though Elisha Cuthbert's movie career is tubing, her most recent movie, Captivity, is getting a bit of extra press because its four billboard campaign depicting Cuthbert in positions of abduction, confinement, torture and death. The movie's studio, After Dark Films, which partnered with Lionsgate on the film, was flooded with calls from local area residents who found the imagery horrific, shocking and inappropriate for placement in public spaces. After Dark exec Courtney Solomon told the LA Times the billboards were a mistake and that it's unclear how they were approved and placed. Lionsgate denies any involvement with the billboard campaign. After Dark, reacting to complaints, has told the outdoor company to take the boards down.

by Steve Hall    Mar-20-07   Click to Comment   
Topic: Outdoor   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

Does anyone have a link to the actual billboard? I'd like to see what all the hoopla is about, or if it's just more overreaction to outside the box ads.

Posted by: foolin on March 20, 2007 1:56 PM

There are some images here:

http://tranniesintrouble.com/wordpress/?p=238

Posted by: Otto D. on March 20, 2007 2:08 PM

Seriously Steve, get spellcheck or a copywriter. Call me anal, fine, but don't you even care when there are spelling errors in your headlines? It's really not that hard...

Posted by: kerry on March 20, 2007 2:24 PM

Foolin - here's one: http://tinyurl.com/yrux37

Posted by: Burbanked on March 20, 2007 2:25 PM

Foolin - here's one: http://tinyurl.com/yrux37

Posted by: Burbanked on March 20, 2007 2:28 PM

I don't think it's that bad. The only problem I have is that it doesn't show off enough of Elisha Cuthbert's body (preferably when she's alive). I liked the ads for Saw 2 that were yanked as well.

I can see how people get worried about this as it's in a public place, but this billboard doesn't cross any lines that some ads for stopping domestic violence haven't crossed. The children they are trying to protect simply see a disturbing image, but don't know what it's for or the cause it represents, so who's to say the movie poster does more damage than the aforementioned nonprofit ad?

Posted by: foolin on March 20, 2007 2:34 PM

Unclear how the campaign was approved! Where do I find clients like this? Please tell me.

Posted by: Geoff Bush on March 20, 2007 3:12 PM

I'd like to see it too. What is so bad that they'd pull it?

Posted by: ThirtyWhat on March 20, 2007 3:19 PM

ThirtyWhat, the billboard image is now in the story. Click it to see it bigger.

Posted by: Steve Hall on March 20, 2007 3:28 PM

Someone on Flickr did capture one of the most disturbing actual images. It can be seen here:
http://static.flickr.com/57/164395390_2b52b6ea3d_m.jpg

Posted by: Gregory Kohs on March 20, 2007 6:21 PM

Please let's see some images of anti-violence billboards that are equivalent. I'm curious.

Posted by: Asdav on March 20, 2007 6:57 PM

Please let's see some images of anti-violence billboards that are equivalent. I'm curious.

Posted by: Asdav on March 20, 2007 6:58 PM

Just a couple immediate ones i remember. I've also seen some around town about "what if your disease was on the outside" that were pretty nasty.
http://www.adpunch.org/entry/womens-aid-act-until-women-and-children-are-safe/
http://www.adrants.com/2007/01/wrist-slitting-ad-greets-traveling-new-ye.php
http://www.adrants.com/2006/11/watch-around-water-asks-where-is-your-chi.php

Posted by: foolin on March 20, 2007 8:21 PM

Greg, that was well worth the click.

Posted by: tom on March 21, 2007 2:57 AM

Here's the equally disturbing poster.

http://www.iwatchstuff.com/2007/03/captivity_poster.php

Posted by: tom on March 21, 2007 3:01 AM

What's the big deal? When Orson Wells wrote 1984, I think he meant 2007. When is government going to realize it's role is to protect its citizens and not limit our freedom! Can't stand these libs and religious nutcases....

Posted by: Steve on March 23, 2007 1:27 PM

http://www.celebrityhack.com/captivity-movie-billboard/

Posted by: K4 on July 10, 2007 11:07 AM







Featured FREE Resource: