Philips Simplifies Life With More Than Just Light Bulbs

philips_life_simplified.jpg

To combat the belief most Americans think Philips makes only light bulbs, Tribal DDB and DDB have created a campaign which combats that belief by showing people using Philips lioght bulbs to so things other Philips products wold normally do. For example, a woman feeds her baby with a light bulb instead of Philips baby bottles. A man shaves with a light bulb instead of a Philips Norelco razor. Scenarios such as this are played out across a time line that covers the span of one day. Each segment of the day plays a video such as the ones just mentioned.

It may not be as exciting a shaveeverywhere.com but it certainly explains the breadth of the philips product line n a simple and straight forward manner.

by Steve Hall    Jul-10-07   Click to Comment   
Topic: Brands, Campaigns   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Comments






Stanton Optical


Featured FREE Resource: