The Rumors are True: Heinz Ketchup Leads to Big Surprises

heinz_sperm.png

If you're going to run a UGC campaign, you're inevitably going to get some entries that just aren't after your best interest.

We thought this entry for Heinz was awesome, mainly because it poked fun at the whole UGC idea, and also because it reminded us of when we were kids and thought everything had "that secret ingredient" (or a "secret ingredient" pesticide) in it - from Cheetos to Mountain Dew.

KetchupFriends, which created the entry, actually put together a whole series of equally subversive oeuvres for Heinz. This one's creepy as hell but you get the idea.

We're wondering if the "friends" behind the ketchup are actually enlisted by the brand in some way. If so, that's a risky positioning move that maybe wants rewarding.

We'll keep mum about your dark side, Heinz. Don't worry.

by Angela Natividad    Aug- 9-07   Click to Comment   
Topic: Online, Spoofs   

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Comments



Comments

I did a spot that makes fun of the whole UGC thing. It also reminds clients that they should hire an ad agency. Check it out!

http://www.youtube.com/watch?v=LNCIScpQ8dQ

We also have a gag reel to go with it:

http://www.youtube.com/watch?v=21tFU-gQG94

Posted by: BRian on August 9, 2007 2:08 PM

I did a spot that makes fun of the whole UGC thing. It also reminds clients that they should hire an ad agency. Check it out!

http://www.youtube.com/watch?v=LNCIScpQ8dQ

We also have a gag reel to go with it:

http://www.youtube.com/watch?v=21tFU-gQG94

Posted by: BRian on August 9, 2007 2:08 PM

I did a spot that makes fun of the whole UGC thing. It also reminds clients that they should hire an ad agency. Check it out!

http://www.youtube.com/watch?v=LNCIScpQ8dQ

We also have a gag reel to go with it:

http://www.youtube.com/watch?v=21tFU-gQG94

Posted by: BRian on August 9, 2007 2:09 PM

Hey, I know these guys. They don't work for Heinz for but I'm sure Heinz was looking for someone full time they might be inclined to consider it...

I wrote more about them and their video here if anyone is interested:
http://lukejduncan.blogspot.com/2007/08/my-famous-friends-like-heinz-tomatoe.html

Posted by: Luke Duncan on August 11, 2007 1:53 PM







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