'Wild Hogs' Interstitial Growls, We Growl Back
We were on Discovery News reading an article when we were interrupted by the presence of a really ugly "scoop n' poop" advergame for Wild Hogs that expanded, didn't contract and opened the website when we pushed the "close" button.
We'd say that the type of ad a site chooses to populate its real estate is kind of a big deal. And while a film like Wild Hogs is probably within Discovery News' parameter of family-friendly fare, it would have been nice if somebody had tried it out beforehand or at least seriously considered its placement - in the middle of a story about King Nebuchadnezzar? Come on!