Bobby Darrin Makes Bioshock Violence Seem Serene


Every time we see a commercial for a violent video game we wonder if they are the cause of human violence or they are therapy for our violent tendencies. Personally, we don't care for games that involve beating/kicking/mauling the shit out of people purely for enjoyment. We know. It's weird. Everyone should enjoy a few hours of violence each day. It's good for the soul, right?

You've got to wonder though what some alien race thinks of us when they peer down on our world. We can imagine their first words to be, "What the fuck is wrong with those people? Killing each other over such idiocy as geographical borders and religious beliefs. They even have video games when the real thing isn't good enough for fuck's sake!"

Anyway, here's yet another commercial celebrating the glory of video game violence. This one's for Bioshock courtesy of RDA International. Set to the tune of Bobby Darrin's Beyond the Sea, mutants and gunfire pummel the player with glee.

by Steve Hall    Sep-26-07   Click to Comment   
Topic: Commercials   

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Thanks for sharing a spot I probably wouldn't have seen otherwise. I think video game ads are tough since most clients mandate all game footage, so adding an interesting music track is a nice solution. But I doubt if aliens drop the F-bomb that much. Oh, and I wish the point of this story would have been in the first two paragraphs, i.e. "above the fold. (I had to click "more" to even understand the post.) My two cents.

Posted by: David on September 26, 2007 4:37 PM

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