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Jim Beam Wraps Las Vegas Hotel

jim_beam_rio_las_vegas.jpg

Last week, Jim Beam placed what is said to be the world's biggest outdoor ad for a distilled spirits company. A 32,000 square foot building wrap measuring 400 feet tall will be affixed to the Rio All-Suite Hotel & Casino in Las Vegas covering 40 stories of the hotel.The ad is celebrating September being named National Bourbon Heritage Month. Damn. We're gonna have to start drinking Manhattans again. (Image courtesy of Miss Shari via Flickr.)

by Steve Hall    Comments (3)     File: Outdoor     Sep-17-07     
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Comments

Rory and JB Brands created a seven-figure pool for WOM ideas from anyone within JB Brands!
Rory rocks!

Posted by: arthur on September 17, 2007 3:11 PM

Whatever possessed you to stop drinking Manhattans?

Posted by: Jason on September 19, 2007 11:14 AM

Ha! Well I switch to martinis for a while:-)

Posted by: Steve Hall on September 19, 2007 11:37 AM

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