I Am Legend Hits New Media with Elements You've Seen Before (Including Will Smith)
Two things we're tired of: people building special sites for the iPhone (why? Why would you?), and movies about Will Smith saving the fucking world.
In tangent with Crew Creative, Warner Bros. is dredging out advertainment to iPhone and Second Life for I Am Legend, where Will Smith, the last man on earth, must try to find a cure for a zombie-making virus. Or something.
It's not everyone who can live out splendorific fantasies as often as Will Smith can. He gets to play a supernatural secret agent, rescue the country from aliens (twice!), embark upon a successful no-profanity-needed rap career, woo swooning women, and he even got to be the classic poor-guy-makes-good.
Now he gets to save the world from zombification? Is there anything you can't do (besides curse), Will?