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CareerBuilder

We dug this Career Builder ad in which a Jiminy Cricket-type character brings inspiration to a despondent white collar grunt -- then gets eaten by a spider. Looks like CB's learned how to make good use of irony for its new slogan: "Start building." We thought it would be a lamer campaign than it's turning out to be.

Way better than the cheesy high-intensity office-as-jungle thing they were doing last year. And hey, you can't go wrong with maul-by-spider. LOTR did it, and so did Steven King in It.

Feb- 3-08   Comments (0)    File: Super Bowl 2008
  

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