Carmen Says 'Whoa,' We Say 'Huh?'

We suppose there's a legion of Carmen Elektra lovers out there but wasn't she popular like ten years ago? And what's up with that secret "whoa" word in this commercial? Yea we get that the security guards are reacting when she says the word but where's the set up? Where's the reason for them reacting the way they do? We don't get it. But, hey, she's still nice to look at so it can't be all bad.