Holiday Inn Celebrates the Goofiness of Its Guests

holiday_inn_hot_date.jpg

Hmm. On the one hand, it makes perfect sense for a brand's ad campaign to mirror the essence of the brand. On the other hand, if you're Holiday Inn, you might want to shoot a bit higher. Alas, Holiday Inn chose to properly reflect the douchenozzles (thanks, George) who frequent the place.

In these four spots (1, 2, 3, 4) from Fallon, the agency followed research which found almost half of all business travelers say they've been "picked up or hit on" in the morning. And, 14 percent of those went on to form romantic relationships. In the commercials, we see a group of business people eating breakfast at a Holiday Inn buffet. Stupid jokes and awkward buffoonery ensue. And the announcer dares to close each spot by saying "check out the new hot bar in town." Really.

by Steve Hall    Feb-19-08   Click to Comment   
Topic: Brands, Campaigns, Creative Commentary   

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Comments



Comments

Now, I may just be a small town producer/director who usually makes commercials for used car dealers, but I feel that these spots are emblematic of everything that is wrong with television advertising.

If this is what "real" agencies come up with for national clients, I'd rather stay local.

Posted by: Andrew on February 19, 2008 11:28 AM







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