Drinking Too Much Makes Women Ugly. Men? Doesn't Matter
Here's an interesting one. Apparently, drinking alcohol makes women ugly. A TBWA\London-created campaign for the Drug and Alcohol Service takes advantage of that apparent fact in a new campiagn that focuses on the ugly-inducing side effects of consuming too much alcohol since, you know, women care more about how good they look than how healthy they are.
Oh yes. In our double standard-addled world where men don't give a crap what they look like but all women must be a perfectly smooth-skinned 36DDD-24-36, we won't be seeing an "ugly man" version of this campaign any time soon.