Drinking Too Much Makes Women Ugly. Men? Doesn't Matter
Here's an interesting one. Apparently, drinking alcohol makes women ugly. A TBWA\London-created campaign for the Drug and Alcohol Service takes advantage of that apparent fact in a new campiagn that focuses on the ugly-inducing side effects of consuming too much alcohol since, you know, women care more about how good they look than how healthy they are.
Oh yes. In our double standard-addled world where men don't give a crap what they look like but all women must be a perfectly smooth-skinned 36DDD-24-36, we won't be seeing an "ugly man" version of this campaign any time soon.
Comments
interesting PSA twist for the states..
If you smoke crack like a whore
you might end up ...
a) on your knees
b)looking like...
But if you're an ugly, drunken man, will you notice or care that you're hooking up with an ugly, drunken woman?
Also, the model in the ad bears an uncanny resemblance to many adwomen I've worked with over the years.
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