Joe Jaffe Slams Marketers' Social Media Screw Ups

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Speaking at the Association of National Advertisers' Integrated Marketing Conference, Joe Jaffe calls out five brands for abusing or not taking advantage of the increasingly social nature of media or, to paraphrase his new book, Not Joining the Conversation. From Sony's fake PSP blog to the fight between T-Mobile and Engadget over the color Magenta to Target's refusal to engage with a blogger who took issue with one of the brand's billboards which showed a woman on Target's target.


by Steve Hall    Jun-19-08   Click to Comment   
Topic: Industry Events, Social   

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Comments



Comments

Is this guy still talking?

Posted by: Edward on June 20, 2008 1:49 PM

He never stopped. Somewhere he's still talking:-)

Posted by: Steve Hall on June 20, 2008 2:07 PM

But what's with Jaffe's Jersey-style outfit? With those sticky-out collars he looks like a chubby/ kosher Paulie Walnuts...

Posted by: Samuel on July 28, 2008 6:35 PM







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