Olympic Medalist Nastia Liukin Scores Spokesmodel Bonanza

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What's an Olympics win without a few marketing deals following the win? Olympic gymnastics gold medalist Nastia Liukin won't know because she's already gearing up for a laundry list of spokesperson gigs. She'll front Cover Girl ads, launch a line of jeans with Vanilla Star, appear on the Wheaties box and appear on Gossip Girl. Oh and she already has a deal with tween website Beaconstreetgorls.com.

Liukin has a positive outlook, saying, "Winning the Olympics can change your life, and nothing can prepare you for that. You can go with the flow and enjoy the ride." A native of Plano Texas, Liukin was born in Moscow and moved to America with her parents, who competed in the Olympics for the former Soviet Union, when she was two and a half.

More marketing deals are likely to follow and she'll be hanging with Maria Sharapova during fashion week in New York at Peter Som's show.

by Steve Hall    Sep- 4-08   Click to Comment   
Topic: Brands, Celebrity   

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Nastia Liukin, 2008 Olympic USA team gymnastics champion performed her Olympic medal winning floor routine to music from Well-Tempered Productions, a record label specializing in innovative classical music. The selection entitled 'Variations on Dark Eyes,' was arranged and performed by the Israeli virtuoso pianist Ilan Rechtman and features the violin playing of Lara St. John. The selection is currently only available on a CD recording entitled 'Gypsy.' Ilan Rechtman is the featured artist on two releases on Well-Tempered that will be available in early 2009, "Beethoven in Brazil," and "Rechtman Plays Beethoven, Chopin & Rechtman." The 'Gypsy' CD is available directly from Well-Tempered or Amazon.com. www.welltempered.com
"It is especially interesting to me personally that an athlete with such incredible artistry as Nastia would somehow gravitate to choose this particular recording of the 'Dark Eyes' work, which had so much skill, training, logistics, artistry, and intensity poured into it on every level. I think she must have somehow sensed the energy in it and related to it. I can't imagine it otherwise. For me it is a great compliment."
Kathy Geisler, producer, Well-Tempered Productions

Posted by: kathy on September 4, 2008 11:18 PM

Very few know that Nastia's gold medal winning performance on the floor exercise was actually inspired by a unique brand of communication from a Phoenix ad agency. Check it out - http://www.youtube.com/watch?v=76i67zFm3Ow

Posted by: Ryan on September 6, 2008 12:37 AM

Very few know that Nastia's gold medal winning performance on the floor exercise was actually inspired by a unique brand of communication from a Phoenix ad agency. Check it out - http://www.youtube.com/watch?v=76i67zFm3Ow

Posted by: Ryan on September 6, 2008 12:38 AM







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